Urgent Requirement For Performance Marketer

DPR Global Solution; Kolkata District; On-site; INR 600,000 - 1,200,000; Full time

Benefits offered by this job

Flexible Working Hours

PF

Internet Allowance

Laptop

Job summary

DPR Global Solution is seeking an experienced PPC Manager in Kolkata to plan, execute and optimize paid media campaigns across Google, Meta, LinkedIn, YouTube, and Microsoft Ads. You will drive lead generation, ROI, and scalable growth while integrating AI tools to enhance research, ad copy, and reporting.

You will manage budgets, set KPIs, and collaborate with design, content, and sales teams. Strong analytics, CRO mindset, and hands-on platform expertise are required for success.

Qualifications

• 8+ years of hands-on experience in PPC, paid media, or performance marketing.
• Strong expertise in Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, YouTube Ads, and Microsoft Ads.
• Advanced knowledge of GA4, Google Tag Manager, conversion tracking, remarketing, and CRM integrations.
• Practical knowledge of using AI tools such as Claude, ChatGPT, Gemini, and Perplexity in day-to-day marketing workflows.
• Ability to implement AI for campaign research, ad copy testing, reporting automation, and audience insights.

Responsibilities

• Plan and execute paid media strategies across multiple platforms, build full-funnel PPC campaigns, and define KPIs and budgets.
• Manage Google Ads campaigns including Search, Display, Shopping, and Video, with bid and keyword optimization.
• Plan and manage Meta, LinkedIn, and other paid social campaigns, including audiences, retargeting, and creative testing.
• Leverage AI tools to improve planning, research, ad copy testing, and automation of reporting and insights.
• Set up and monitor conversion tracking (GA4/GTM/Pixels) and produce weekly/monthly performance reports.
• Continuously test, optimize, and scale campaigns; coordinate with landing pages, SEO, content, and sales teams.
• Mentor PPC juniors and coordinate with internal teams to deliver results, while managing budgets.

Skills

Google Ads

Meta Ads Manager

LinkedIn Campaign Manager

YouTube Ads

Microsoft Ads

GA4

Google Tag Manager

AI tools

CRM integrations

lead generation

Education

Graduate

Tools

Claude

ChatGPT

Gemini

Perplexity

AI platforms

Job description

Role: PPC ManagerExperience: 8+ YearsDepartment: Digital Marketing / Performance MarketingEmployment: Type Full-TimeReporting To: Head of Marketing / Digital Marketing LeadSalary Range: LPA to 12 LPA

Role Overview

We are looking for an experienced PPC Manager with strong hands-on expertise in planning, executing, optimizing, and scaling paid advertising campaigns across Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads, Microsoft Ads, and other relevant performance marketing platforms. The candidate should be analytical, ROI-focused, and capable of driving quality leads, conversions, and measurable business growth.The candidate must also have practical knowledge of implementing AI tools in day-to-day performance marketing work. This includes using tools such as Claude, ChatGPT, Gemini, Perplexity, and other AIpowered platforms for campaign research, ad copy ideation, audience analysis, reporting automation, competitor research, workflow improvement, and productivity enhancement.

Key Responsibilities

• 1. Campaign Strategy & Planning Plan and execute paid media strategies across Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads, Microsoft Ads, and other platforms. Build full-funnel PPC campaigns for awareness, lead generation, remarketing, and conversions. Conduct audience research, competitor analysis, keyword research, and campaign forecasting. Define campaign objectives, budgets, KPIs, expected outcomes, and optimization roadmaps.
• 2. Google Ads Management Manage Search, Display, Performance Max, Shopping, YouTube, and Remarketing campaigns. Conduct keyword research, negative keyword management, ad copy testing, and bid optimization. Optimize campaigns for CPL, CPA, ROAS, conversion rate, lead quality, and budget efficiency. Monitor Quality Score, impression share, search terms, auction insights, and conversion performance.
• 3. Meta, LinkedIn & Paid Social Campaigns Plan and manage campaigns on Facebook, Instagram, LinkedIn, and other paid social platforms. Create audience segmentation, retargeting funnels, lookalike audiences, and creative testing plans. Coordinate with design and content teams to improve ad creatives, messaging, landing pages, and CTAs. Analyze campaign performance by audience, creative, placement, device, geography, and funnel stage.
• 4. AI Implementation in Day-to-Day PPC Work Use AI tools such as Claude, ChatGPT, Gemini, Perplexity, and other relevant AI platforms to improve campaign planning, research, content ideation, and execution speed. Apply AI for keyword expansion, competitor research, landing page analysis, ad copy variations, headline testing, and campaign hypothesis creation. Use AI-assisted workflows for reporting summaries, performance insights, dashboard interpretation, and weekly optimization recommendations. Identify opportunities to automate repetitive PPC tasks such as reporting, data interpretation, creative brief generation, lead quality analysis, and internal campaign documentation. Collaborate with marketing, content, design, and automation teams to integrate AI into campaign workflows without compromising quality, accuracy, or brand standards.
• 5. Tracking, Analytics & Reporting Set up and monitor conversion tracking using GA4, Google Tag Manager, Meta Pixel, LinkedIn Insight Tag, Conversion APIs, and relevant CRM integrations. Prepare weekly and monthly performance reports with actionable insights and next-step recommendations. Track CTR, CPC, CPL, CPA, ROAS, conversion rate, lead quality, impression share, and budget utilization. Identify campaign gaps, wasted spend, tracking issues, and opportunities for scale.
• 6. Optimization & Growth Continuously test ad copies, landing pages, audiences, bidding strategies, creatives, and campaign structures. Improve campaign performance through A/B testing, funnel analysis, data-led optimization, and AIsupported insights. Work with landing page, SEO, content, and sales teams to improve conversion quality and sales outcomes. Manage budgets efficiently and scale high-performing campaigns.
• 7. Team & Stakeholder Coordination Coordinate with internal teams, designers, developers, content writers, sales teams, and automation teams. Present campaign performance, insights, and recommendations to management, clients, or stakeholders. Mentor junior PPC executives and guide them on campaign execution, reporting, optimization, and responsible use of AI tools. Maintain clear communication around campaign priorities, deadlines, blockers, and outcomes.

Required Skills & Experience

8+ years of hands-on experience in PPC, paid media, or performance marketing. Strong expertise in Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, YouTube Ads, and Microsoft Ads. Advanced knowledge of GA4, Google Tag Manager, conversion tracking, remarketing, pixel/tag implementation, and CRM integrations. Practical knowledge of using AI tools such as Claude, ChatGPT, Gemini, Perplexity, and similar platforms in day-to-day marketing workflows. Ability to implement AI for campaign research, ad copy testing, reporting automation, audience insights, competitor analysis, and productivity improvement. Strong understanding of lead generation, ecommerce, B2B, B2C, SaaS, EdTech, and service-based campaign models. Ability to manage medium to large advertising budgets with performance accountability. Excellent analytical, reporting, problem-solving, and campaign audit skills. Strong knowledge of ad copywriting, landing page optimization, funnel strategy, and creative testing. Experience in campaign forecasting, media planning, performance audits, and ROI optimization.

Preferred Qualifications

Google Ads certification preferred. Meta Blueprint certification will be an added advantage. Experience in EdTech, IT services, B2B lead generation, SaaS, ecommerce, or agency campaigns preferred. Experience handling national and international campaigns will be an added advantage. Prior experience in team mentoring or client-facing performance reviews is preferred. Experience using AI tools for PPC optimization, reporting, workflow automation, and strategic planning will be an added advantage.

Key Performance Indicators

• Lead volume and lead quality improvement.
• Cost per lead and cost per acquisition control.
• Return on ad spend and revenue impact.
• Conversion rate improvement across campaigns and landing pages.
• Budget utilization and reduction in wasted ad spend.
• Campaign scalability and performance consistency.
• Quality of reporting, insights, and optimization recommendations.
• Effective adoption of AI tools to improve productivity, reporting speed, and campaign optimization quality.

• Experience

  7 - 12 Years

• No. of Openings

  1

• Education

  Graduate

• Role

  PPC Manager

• Industry Type

  Advertising / MR / PR / Events

• Gender

  [ Male / Female ]

• Job Country

  India

• Type of Job

  Full Time

• Work Location Type

  Work from Office

• Benefits include

  Flexible Working Hours, PF, Internet Allowance, Laptop