Urgent Requirement For BDM
Larn Edutech Pvt Ltd
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Job summary
Larn Edutech Pvt Ltd in Kolkata seeks a proactive Business Development Manager to drive MBBS/MD/MS admissions, build institutional ties, and coordinate with counselling teams.
The role focuses on generating leads, forming partnerships, and achieving revenue targets through strategic outreach and follow-up with students, parents, and partner institutions.
Qualifications
- Graduate in any discipline.
- MBA/PGDM in Marketing/Sales is preferred.
- Experience in education management is a plus.
Responsibilities
- Generate opportunities for MBBS/MD/MS admissions through channels.
- Develop student and parent networks for medical education counselling.
- Coordinate with counselling team for profiling and options.
- Maintain updated information on colleges, courses, fees and schedules.
- Develop institutional and referral partnerships.
- Track leads and admissions conversions.
Skills
Education
Job description
Business Development Manager (BDM) - MBBS / MD / MS Admissions
Business Development / Admissions / Sales
Director / Business Head / Management
Kolkata
Full-Time
The Business Development Manager will be responsible for developing and managing business opportunities in the medical education admission sector, particularly MBBS, MD and MS admissions, while building relationships with students, parents, educational institutions, hospitals, colleges, universities, consultants and other relevant organizations. The role will focus on business development, institutional tie‑ups, lead generation, admission counselling coordination, relationship management, revenue generation and achievement of assigned targets.
- Generate business opportunities for MBBS, MD and MS admissions through legitimate and compliant admission channels.
- Develop student and parent networks for medical education counselling.
- Understand NEET-UG/NEET-PG admission processes, counselling procedures, eligibility requirements and applicable quota/category rules.
- Coordinate with the counselling team for student profiling, college/course options and admission follow‑up.
- Maintain updated information on colleges, courses, eligibility, fees and counselling schedules.
- Ensure that all admission‑related communication is based on verified and approved information.
- Develop and maintain professional relationships/tie‑ups with:
- Medical colleges and universities
- Educational institutions
- Hospitals and healthcare organizations
- Coaching and entrance‑preparation institutes
- Schools and colleges
- Education consultants
- Student referral partners
- Corporate/HR organizations
- Educational agencies and other relevant firms
Important: All tie‑ups must be properly authorized and documented by Management and comply with applicable laws, counselling rules and institutional policies.
- Identify new markets, partners and admission opportunities.
- Develop a database of potential institutional and referral partners.
- Arrange meetings with decision‑makers and institutional representatives.
- Prepare proposals and partnership presentations.
- Negotiate commercial terms within Management‑approved limits.
- Convert prospective partners into active business relationships.
- Maintain regular communication with existing partners.
- Develop long‑term relationships rather than one‑time transactions.
- Generate qualified leads through institutional networks, referral partners, events, seminars and approved marketing channels.
- Coordinate with Telecallers and Admission Counsellors.
- Track every lead from enquiry counselling application admission fee collection.
- Follow up with students and parents at appropriate stages.
- Identify reasons for non‑conversion and initiate corrective action.
- Support the management team in closing high‑value admissions.
Indicative KPI structure: KPI Monthly Target ---------------------------------- ------------------------: New Institutional/Partner Contacts 30-50 Qualified Business Meetings 15-20 New Tie‑Ups / Partnerships 3-5 Qualified Student Leads 50-100 Admission Conversions As assigned by Management Revenue Target As assigned Follow‑Up Completion 100% MIS Submission Daily Targets may be revised according to the admission season, market conditions and company business plan.
- Coordinate with Digital Marketing for lead‑generation campaigns.
- Work with Telecallers for lead qualification and follow‑up.
- Coordinate with Counsellors for student profiling and counselling.
- Coordinate with Finance/Admin for application and payment status.
- Provide regular business updates to Management.
- Assist in developing new sales strategies and market‑development plans.
- The BDM is expected to actively participate in:
- College/university visits
- Institutional meetings
- Education fairs
- Medical admission seminars
- Parent/student counselling events
- Referral‑partner meetings
- Networking events
- Digital business‑development activities
- Market research
- Competitor and market analysis
- Partnership development
- Contact potential partners.
- Follow up with existing partners.
- Review admission leads.
- Coordinate with counselling/sales teams.
- Update CRM/MIS.
- Report meetings, leads, conversions and pending opportunities.
- Submit business‑development report.
- Review pipeline with Management.
- Review target vs. achievement.
- Identify new partnership opportunities.
- Prepare next week's action plan.
- Achieve assigned admission/revenue targets.
- Develop new institutional partnerships.
- Review conversion ratio.
- Prepare monthly business‑development report.
- Analyse revenue generated from each channel/partner.
- Prepare the next month's business plan.
BDM performance may be evaluated on: Business Development + Partner Acquisition + Qualified Leads + Admission Conversion + Revenue + Collection + Relationship Management + Team Coordination
Suggested Weightage Performance Area Weightage ------------------------------- : Admission Business Generation 25% Revenue Achievement 25% New Tie‑Ups / Partnerships 15% Qualified Lead Generation 10% Admission Conversion 10% Partner Relationship Management 5% Reporting & MIS 5% Team Coordination & Discipline 5% Total 100%
Minimum: Graduate in any discipline.
Preferred:
- MBA / PGDM - Marketing / Sales / Business Development
- Education Management
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