Head of Marketing

Pratra Travel Technologies; Bengaluru; On-site; INR 2,000,000 - 3,000,000; Full time

Job summary

A global travel technology company is seeking a Head of Marketing to lead their marketing strategy and drive brand growth. The candidate will oversee marketing efforts, collaborate with leadership, and manage a team. Essential qualifications include a degree in Marketing or Business and 10+ years in marketing leadership. This full-time role is based in Bengaluru, offering a chance to thrive in a dynamic environment.

Qualifications

• 10+ years of experience in marketing leadership roles preferably in technology or travel technology sectors.
• Proven track record of leading global marketing strategies and achieving measurable growth.
• Ability to thrive in a fast-paced, high-growth environment.

Responsibilities

• Develop and execute a data-driven global marketing strategy aligned with company goals.
• Build, lead and mentor a high-performing marketing team.
• Design and implement multi-channel campaigns to generate leads.

Skills

Leadership

Digital Marketing

Analytics

Strategic Thinking

Team Building

Education

Bachelor’s or Master’s degree in Marketing or Business

Tools

CRM platforms

Marketing Automation Tools

Job description

Position Overview

Pratra is a global travel technology company delivering world-class software products and solutions to the travel industry. With a strong presence in India, the US, and the UK, we’re growing fast and looking for Head of Marketing to lead our global marketing strategy.

Note: This description reflects the role responsibilities and required qualifications as provided.

Overview / Role

We are seeking a dynamic and strategic Marketing Head to lead our global marketing efforts and drive brand growth. The Marketing Head will be responsible for developing and executing comprehensive marketing strategies, overseeing all brand communication and leading a team of marketing professionals to achieve business goals. This role requires a visionary leader with strong analytical, creative and leadership skills to position our company as a market leader and scale our presence globally.

Key Responsibilities

• Develop and execute a data-driven global marketing strategy aligned with company goals and revenue targets.
• Build, lead and mentor a high-performing marketing team across digital, content, brand and events.
• Collaborate with executive leadership to define marketing priorities, budgets and KPIs.
• Represent the marketing function in cross-departmental strategic planning.

Brand & Positioning

• Strengthen and evolve the company’s brand identity and messaging.
• Ensure consistent branding across all digital, print and in-person channels.
• Lead market research and competitive analysis to identify emerging trends and opportunities.

Demand Generation

• Design and implement multi-channel campaigns to generate leads and drive pipeline growth.
• Leverage marketing automation tools, CRM systems and analytics to optimize campaigns.
• Create compelling value propositions for products and services to target key market segments.

Digital Marketing & Content

• Oversee SEO, SEM, social media and paid advertising strategies.
• Drive content marketing initiatives, including blogs, newsletters, case studies and thought leadership.
• Optimize digital assets to maximize web traffic and conversion rates.

Events & Partnerships

• Lead planning and execution of trade shows, webinars, conferences and other events.
• Collaborate with industry partners and vendors to expand brand visibility.

Analytics & Reporting

• Define marketing KPIs and track campaign performance through analytics dashboards.
• Provide actionable insights and recommendations to the executive team based on data.
• Continuously evaluate ROI on all marketing spend.

Qualifications & Skills

• Bachelor’s or Master’s degree in Marketing, Business or related field.
• 10+ years of experience in marketing leadership roles preferably in technology or travel technology sectors.
• Proven track record of leading global marketing strategies and achieving measurable growth.
• Strong expertise in digital marketing, automation tools, CRM platforms and analytics.
• Excellent leadership, communication and team-building skills.
• Ability to thrive in a fast-paced, high-growth environment.
• Strategic thinking and execution excellence.
• Creative problem-solving and innovation.
• Strong business acumen with a data-driven mindset.
• Exceptional collaboration and stakeholder management skills.

Location & Work Mode

Greater Bengaluru Area (location not explicitly restricted in the original text; adjust per policy if needed).

Seniority

• Executive

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• IT Services and IT Consulting