Trade Shopper Marketing (Sellout)

Versuni Netherlands; Chennai; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Versuni Netherlands is seeking a Trade & Shopper Marketing professional for its India operations in Chennai to drive brand visibility, in-store execution, and category growth for premium kitchen appliances. The role partners with Sales, Brand Marketing, and Retail teams to deliver shopper-led programs across modern trade channels and drive Sell-out through effective promotions and retail experiences.

The candidate will own data-driven insights, dashboard reporting, and cross-functional

Qualifications

• MBA in Marketing/Marketing Management preferred.
• 5–8 years of experience in Trade Marketing, Shopper Marketing, or Key Account sales roles in Consumer Durables, Appliances.

Responsibilities

• Shopper & In shop Promoter/Demonstrator mgmt
• Trade Promotion Strategy
• Retail Visibility & In-Store Experience
• Data, Insights & Performance Management
• Cross-Functional Collaboration

Skills

Promoter mgmt

In-store execution

Data dashboards

Cross-functional

Communication

Education

MBA in Marketing/Marketing Management

Job description

Role & responsibilities

Job Purpose

The Trade & Shopper Marketing will be responsible for driving brand visibility, conversion, and category growth across key regional and modern trade partners. This role is critical in strengthening Preethis leadership in mixer grinders, kitchen appliances, and premium home solutions through impactful shopper-led programs and differentiated retail experiences.

You will collaborate closely with Sales, Key Account Managers, Brand Marketing, and Retail teams to deliver seamless in-store execution and drive sell-out across modern retail formats including ISP Management.

KEY RESPONSIBILITY AREA

Shopper & In shop Promoter/Demonstrator mgmt

• Build shopper insights for kitchen appliances and help brand teams to translate them into targeted strategies.
• Identify category gaps within trade and drive initiatives that grow premium appliances and Hero SKUs (e.g., Mixer Grinders, Gas Stoves, Cookware, Chimneys).
• Lead the annual Sellout plan aligned to business priorities ensuring counter share% gain & Efficient IN SHOP PROMOTER MANAGEMENT.

2. Trade Promotion Strategy

• Create channel-specific promotion calendars to support launches, seasonal spikes (Onam, Diwali, Pongal), and business priorities.
• Develop and execute product/price-led campaigns to maximize conversion and share gain.

3. Retail Visibility & In-Store Experience

• Ensure perfect deployment of fixtures, branding, and planograms across national/ regional chains.
• Partner with the merchandising agency to strengthen store-level hygiene, availability, and experience zones.

5. Data, Insights & Performance Management

• Track category growth, competitor activities, store-level opportunities, and shopper KPIs.
• Build actionable dashboards and performance reviews for internal stakeholders.
• Use sell-out analytics to recommend SKU mix, promo strategy, and in-store interventions..

6. Cross-Functional Collaboration

• Work with Marketing to adapt campaigns for retail environments.
• Collaborate with the Training team to strengthen promoter capability and store demos.

Required Skills & Qualifications

Education & Experience

• MBA in Marketing/Marketing Management preferred.
• 5-8 years of experience in Trade Marketing, Shopper Marketing, or Key Account sales roles in Consumer Durables, Appliances.

Functional Skills

• Strong understanding of retail formats- Traditional trade,Modern trade, regional chains, and power retailers.
• Expertise in Promoter mgmt,retail visibility planning, and in-store execution.
• Comfort working with data, dashboards, and performance metrics.

Soft Skills

• Strong communication and influencing ability.
• Highly collaborative, organized, and execution-driven.