Head Trade Marketing

Havmor Ice Cream (Lotte India Corporation Private Limited); Ahmedabad District; On-site; INR 550,000 - 1,200,000; Full time

Job summary

Havmor Ice Cream (Lotte India Corporation Private Limited) seeks a Trade Marketing professional adept in Excel and PowerPoint to translate large data sets into actionable insights. The role covers vendor management, trade schemes, ROI analysis, and end-to-end planning of promotions from calendar to market execution.

Responsibilities include creating dashboards in Power BI, tracking program effectiveness, and ensuring accurate communication of offers to PSR and trade teams.

Qualifications

• Proven ability to drive the sales process from plan to closure.
• Strong understanding of trade marketing concepts, schemes, cost-benefit analysis, sustainable growth, ROI.

Responsibilities

• Analyse and identify the need for Trade inputs and formulate the calendar.
• Ensure all Trade offers are planned and executed as per calendar.
• Communicate Trade schemes down the line to PSR and Trade.
• Create tracking, monitoring and evaluation for each trade offer.
• Identify analytics/report requirements for Trade offers.
• Create and execute loyalty programs for trade partners.
• Measure effectiveness and improve trade offers to meet objectives.
• Plan visibility inputs based on channel/market requirements.

Skills

Excel

PowerPoint

Data analysis

Vendor management

P&L awareness

Trade marketing concepts

Tools

Power BI

Job description

A Trade Marketing professional with strong expertise in Excel and PowerPoint, capable of interpreting and managing large sets of data to drive actionable insights. Well-versed in trade marketing processes, including vendor management and the financial implications of trade discounts/schemes on P&L.

Trade Marketing Promotions and programs

• Analyse and identify the need for Trade inputs and formulate the calendar basis the building blocks/ Analysis
• Ensure all Trade offers are planned and executed as per calendar.
• Ensure Trade scheme is accurately communicated downthe line to upto PSR and Trade.
• Create Tracking & monitoring & evaluation mechanism for each trade offer and share the analysis with all the stakeholders
• Identify ITeS/ Sales automation report requirements for analytics and monitoring of Trade offers
• Create Trade loyalty program for trade partners and align and execute them efficiently to achieve the desired results
• Measuring effectiveness and efficacy of all trade offers and improve/improvise to achieve strategic objectives
• Visibility
• Plan Visibility inputs based on Channel and Market requirements and ensure planning , allocation is streamlined for timely market execution
• Create visibility layout for Stores and create process for monitoring of the same

Budget and process compliances

• Managing the Trade budget within desired targets
• Define and communicate Process/policies/Protocols to comply with trade marketing requirements .

Trainings

• Train the trainer for Sales call process/ Merchandising identification/
• Tracking effectiveness and take corrective actions

Knowledge and Skills

(Functional / Technical)

• Proven ability to drive the sales process from plan to closure
• Strong understanding of trade marketing concepts, Trade Marketing schemes, cost-to-benefit analysis, sustainable growth, pre and post-planning ROI.
• Proficiency in data analysis tools (Excel, Power BI, etc.) and MS PowerPoint.
• Worked in core Sales then moved to trade marketing.
• Well versed in Excel / PPT
• Strong in Data interpretation / Data handling
• Vendor Management
• Clear understanding of P& L in case of Trade discounts
• Having detailed data and process understanding of Trade marketing Role
• Laying out of PSR Roles and Responsibilities and evaluation matrix