Channel Development Manager- Modern Trade

Symbiosis Management Consultants; New Delhi; On-site; INR 1,800,000 - 3,000,000; Full time

Job summary

Symbiosis Management Consultants seeks an experienced sales leader to drive Modern Trade channel development and channel strategy. You will coordinate with brand teams, KAMs, and supply chain to ensure execution of annual activity plans and stock availability.

The role requires 6–8+ years in FMCG/ telecom/ paints, Graduate with MBA, and proven ability to influence in-store programs while optimizing trade marketing and stock availability. Delhi-based, full-time position.

Qualifications

• 6–8+ years of experience in Sales, Network Management & Expansion.
• Modern Trade Experience / Exposure.
• Trade Marketing Experience / Exposure.

Responsibilities

• Lead channel development initiatives for the Modern Trade Channel to meet channel objectives.
• Measure channel performance and collaborate with Brand teams, KAMs & Sales Teams for remedial actions.
• Develop and drive Open Format Outlet strategy and manage budget compliance.

Skills

Stakeholder management

Communication

Analytical ability

Pressure handling

Team coordination

Education

MBA (full time)

Graduate

Tools

Sales systems

IT sales systems

Job description

Job Description

Be the lead for all channel development initiatives for the Modern Trade Channel thereby ensuring achievement of Channel Objectives.

Sales Processes and Strategy

• 1. Measure Channel performance and recommend remedial actions share gain strategy along with Brand teams, KAMs & Sales Teams
• 2. Manage stakeholders - brand team, sales team, KAM team, supply chain team, demand planning team and finance team to drive overall business strategies
• 3. Develop and drive Open Format Outlet strategy
• 4. Manage various planned activities and ensure compliance to marketing budget and schedule
• 5. Evaluate performance of point of sale activities to recommend improvements
• 6. Drive Technology initiatives for the channel
• 7. Streamline current processes and ensure error free transactions

Demand Planning & Facilitating Promo Planning

• 1. Robust Forecasting process based on inputs and constraints
• 2. Engage with Supply Chain to ensure stock availability adherence to plan

Merchandising

• 1. Steer the discussion for in-store execution strategies with brand teams and plan annual activity calendar
• 2. Partner with In-Store Merchandising team to drive in-store strategy and activities planned

Incumbent Profile

Experience - FMCG / Telecom / Paints

Education Qualification: Graduate + MBA (full time)

Knowledge & Experience:

• 1. 6 - 8+ years of experience in Sales, Network Management & Expansion
• 2. Modern Trade Experience / Exposure
• 3. Trade Marketing Experience / Exposure

Skills & Attitude

• 1. Ability to influence and implement channel strategies to achieve organizations long-term objectives.
• a. Ability to work under pressure and motivate
• b. Highly Motivated, with positive attitude
• 2. Specific Competencies/Skills Required :
• a. Good communication Skills & Analytical Ability
• b. Stakeholder Management
• c. Understanding of sales systems and processes
• d. Strong understanding of IT sales systems.