Trade Marketing Executive

AB InBev; Mangaluru; On-site; INR 700,000 - 1,100,000; Full time

Job summary

AB InBev is seeking a dynamic regional marketing professional to develop strategic marketing plans aligned with brand guidelines and national channel programs. You will implement and evaluate trade and consumer promotions to maximize ROI across priority channels.

Responsibilities include collaborating with sales to build account strategies, driving market share, and ensuring timely execution with stakeholders. Strong communication and negotiation skills are essential.

Qualifications

• Graduation (any degree) with 3-7 years' experience.
• Post Graduation or Diploma/Degree in Communication/Public Relations/Hotel Management or MBA in Sales/Marketing with 2-5 years' experience.

Responsibilities

• Develop and implement off-premises trade solutions with retailers to gain market share and track sales executions and results
• Collaborate with the sales team in the development of key trade customers through the formulation and implementation of account strategies and plans to maximize volume and share performance.
• Identify the right POC & execute the brand assets and measure the growth
• Interacting with internal & external stakeholders to ensure execution as per the defined guidelines

Skills

Excellent communication

Presentation skills

Negotiation skills

Attention to detail

Education

Graduation (any degree) with 3-7 years' experience

MBA / Diploma in Communication/Public Relations/Hotel Management or Sales & Marketing with 2-5 years' experience

Job description

Dreaming big is in our DNA. It's who we are as a company. It's our culture. It's our heritage. And more than ever, it's our future. A future where we're always looking forward. Always serving up new ways to meet life's moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources, and opportunities to unleash their full potential. The power we create together - when we combine your strengths with ours - is unstoppable. Are you ready to join a team that dreams as big as you do?

Primary Purpose of the Role

Develop regional marketing plans, in alignment with brand guidelines & national channel program of the key strategic brands and measure the performance volume & brand health. Implement and evaluate both trade and consumer promotions for the priority channels on time and within budget in order to maximize the return on investment

Responsibilities

• Develop and implement off-premises trade solutions with retailers to gain market share and track sales executions and results
• Collaborate with the sales team in the development of key trade customers through the formulation and implementation of account strategies and plans to maximize volume and share performance.
• Identify the right POC & execute the brand assets and measure the growth
• Interacting with internal & external stakeholders to ensure execution as per the defined guidelines

Required Knowledge, Skills & Attributes

Education & Experience

• Graduation (any degree) with 3-7 years' experience.
• Ideal - Post Graduation or Diploma/Degree in Communication/Public Relations/Hotel Management or MBA in Sales/Marketing with 2-5 years' experience.

Skills & Knowledge

• Excellent communication, presentation, and negotiation skills
• Focused, detailed, and disciplined approach to tasks

Personal Attributes

• High energy
• Solution-oriented and positive attitude
• Exceptional customer orientation
• Fast-mover, quick to adapt
• Flexibility and resilience in a fast-moving environment