Trade Marketing Executive

Allied Blenders & Distillers Ltd.; Kamrup Metropolitan; On-site; INR 800,000 - 1,100,000; Full time

Job summary

Allied Blenders & Distillers Ltd. is seeking a marketing professional with 4–6 years in FMCG/FMCD to drive local branding initiatives, manage BTL activity, and enhance brand visibility across assigned areas.

The role involves evaluating opportunities at events and sponsorships, coordinating with TMM for approvals, and maintaining promotional MIS and vendor records. An MBA from a reputed institute is preferred for this position.

Qualifications

• 4 to 6 years of experience in the FMCG/FMCD industry.
• Good working knowledge of branding opportunities through signage, printing, consumer gifting etc.
• MBA is required from a reputed institute.

Responsibilities

• Support marketing plan and effective execution for the assigned area with focus on BTL implementation.
• Support brand visibility and image building through hoardings, buses, bus shelters, kiosks, wall painting, etc.
• Identify local opportunities including events, festivals and sponsorships.
• Take approvals from TMM and maintain records of approvals and spends.
• Prepare monthly promotional reports and manage vendor relationships and delivery of promotional items.

Skills

Branding opportunities

Signage

Printing

Consumer gifting

Education

Full Time MBA from reputed institute

Job description

About the Company

Allied Blenders and Distillers Limited (ABD) is the largest domestic spirits company and the 3rd largest IMFL company in India. It is promoted by the stalwart of the Indian alcobev industry, Mr. Kishore Chhabria. From being a single-brand company a little over 6 years ago, today ABD is a multi-brand company with having presence in almost all categories within the spirits industry. ABDs flagship brand, Officers Choice is one of the largest-selling whisky brands in the world and is one of the largest spirits brands exported out of India, selling in 23 countries across the globe. Sterling Reserve, our premium offering, continues to scale new heights with its impeccable blend while OC Blue remains a fan favourite in the deluxe whisky segment.

Other brands in our portfolio include Officers Choice Black, Sterling Reserve B10, Sterling Reserve B7, Sterling Reserve cola mix, ICONIQ White, X&O Barrel, Jolly Roger Rum, Class 21, Officers Choice Brandy, Lord & Master Brandy, Kyron Premium Brandy.

Detailed Responsibility:

1. Support Marketing plan and effective execution of the set marketing plan of the area assigned with special focus on BTL implementation. Based on market understanding evaluation of brand awareness needs in terms of shop / bar visibility Dealer Board, Flanges, Display (show window/Rack) POP, counter tops etc.
2. Support Brand visibility and image building which includes – Hoarding, Buses, Bus Shelter, Kiosks, Wall Painting, Trams, Translites, etc.
3. Evaluating need of consumer offer with the support of TMM which includes
   • i) On pack offer.
   • ii) Consumer activity at consumption points which includes Bar Promotion & others.
   • iii) Spot promotions.

1. To identify local opportunities which include events, festivals, sponsorship opportunities, etc.
2. Take all necessary approvals from TMM and maintain record of approvals & spends.
3. Ensure that all proposals approved are executed as per asked for. Inventory, promotional reports are maintained and sent in time etc.
4. Evaluate all activities and send in the feedback report to marketing. Regular MIS to all concerned.
5. Vendor Management (proper selection of vendors, ensure timely delivery of promotional items, selection of innovative gifts, vendor benchmarking etc.)

MIS & Reporting: Prepare monthly promotional reports, ensure gifts are stocked and maintain proper reports.

Experience:

• 4 to 6 years of experience in the FMCG/FMCD industry
• Good working knowledge of branding opportunities through signage, printing, consumer gifting etc.

Education:

Full Time MBA from reputed institute.