Assistant Manager Customer Marketing

Diageo; Karimnagar; On-site; INR 600,000 - 1,000,000; Full time

Job summary

Diageo is seeking a Sales professional in Karimnagar to drive outlet coverage, promoter activation and brand visibility across markets. You will collaborate with the sales team to execute promotional plans, manage outlet installations and ensure timely invoices and compliance with PO processes.

You will also coordinate budgets, track spend and generate insights from performance data to improve future campaigns and sell-in/sell-out effectiveness.

Qualifications

• MBA in Sales and Marketing
• 2-4 years' experience in FMCG / Alco-Bev sales
• Planning, execution and review
• Analytical & reasoning skills
• Communication & negotiation skills
• ROI Orientation
• Vendor Management

Responsibilities

• Outlet management and market coverage planning with Sales team
• Handle promotions, signage and gift deployment at outlets as per plan
• Manage budgets and ensure spend is tracked at state level
• Monitor performance and provide actionable insights to sales/marketing
• Train third-party promoters and ensure alignment with activity standards

Skills

Planning

Execution

Analysis

Communication

Negotiation

ROI Orientation

Vendor Management

Education

MBA in Sales and Marketing

Job description

Job Description : About the Function: Sales is where our brands meet the real world. This team builds the relationships that bring our products to life, partnering closely with customers across markets, channels and occasions to make sure our brands are part of moments that matter everywhere. It’s a dynamic, people-focused environment where curiosity, commercial thinking and strong relationships make the difference. You’ll have the opportunity to grow your network, develop your skills and see the direct impact of your work every day.

Qualifications

• MBA in Sales and Marketing
• 2-4 years' experience in FMCG / Alco-Bev sales
• Planning, execution and review
• Analytical & reasoning skills
• Communication & negotiation skills
• ROI Orientation
• Vendor Management

Ideal Candidate

• Best suited for someone who believes in perfection when it comes to execution
• Inclination to spend majority of time in the market
• Good at networking

About the role

1 Outlet management Conduct market recee with Sales team to evaluate and finalize the outlets Ensure installations and its maintenance and upkeep at vendor outlets as well as acknowledgement and clearance of the bills as per PO Finalise beat as per switch Promotion Plan for outlet mapping and ensure deployment of promotional elements and gifts at outlets as per Activity calendar Work towards development and innovations in Signage Elements example racks / main shop signage/ gandolas etc Collate and update TSEs & TLs monthly Scores in online & offline Portal Prepare and supervise contracts for rental outlets and get their approval through the legal team Ensure accurate documentation, supervision and monitoring of challans, in & out stock register, bills, POs, GRAs, PR and attendance of the sales team Plan and execute POSMs, Display Units, shelf shares for branding and merchandising as per contract and get required sign -off for PO payments Qualitative 2 Brand communication and visibility Help SCMM develop brand communication options at various channels as per brand imperatives Co-ordinate with vendors to oversee execution of signage in the state. Execute agrees visibility strategy and track and monitor visibility execution Responsible for the choice of outlets for implementation along with the Sales team. Use outlets as media vehicle to drive seamless route to consumer effectiveness by building brand visibility, imagery, creating demand through consumer winning activations and leveraging USL portfolio for effective sell-in & sell-out. 3 Budget Coordinate with the manpower agency for various activities eg. claim settlement etc. Ensure accurate spend of budgets at the state level. Qualitative 4 Analytics Monitor and report performance to the Customer Marketing Manager and support in defining actionable learning for improvement. Provide feedback to the regional marketing team and sale team for improvement based on the competitor analysis and performance wrt the plan 5 Train promoters for optimum performance Responsible for training and development of the third party execution force through on the job training & scheduled training calendar in co-ordination with Regional/National Trade marketing Induct and train the promoters as per incentive schemes Ensure the sales team is aligned to the marketing activity and standards through regular communication and formal meetings. Working with us Flexibility is key to our success. Talk to us about what flexibility means to you, so that you’re supported to manage your wellbeing and balance your priorities from day one.

Diversity Statement

Our purpose is crafting iconic drinks chosen for life’s moments. And it’s our people, with their different experiences, perspectives and talents, who make that possible. We value diversity in its broadest sense and want everyone to feel they can belong, contribute and strive for their personal best. You’ll work alongside people with different backgrounds, experiences and perspectives — challenging, supporting and learning from one another as one outstanding team. Together, we’re constantly learning and improving, combining the strength of our people, capabilities and iconic brands to raise the bar, grow and win. Wherever you join us, you’ll have the opportunity to contribute, make an impact and play your part in making life’s moments mean a little more.

Worker Type :Regular Primary Location:Karimnagar Additional Locations : Job Posting Start Date : 2026-09-18

With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 29,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers - the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world. Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of. With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential.

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