TikTok Shop Account Manager

Ajmal Perfumes; Mumbai; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Ajmal Perfumes in Mumbai, India seeks a TikTok Shop Account Manager to grow international TikTok Shop accounts. You will manage sales and advertising, audit external agencies, and expand paid ads, affiliate networks, creator partnerships, and LIVE shopping to hit revenue and profit targets.

The role requires hands-on campaign management, data-driven decision making, and collaboration with global e-commerce teams.

Qualifications

• 3 to 7 years in e-commerce, performance marketing, or TikTok Shop management.
• Experience in Beauty, Fragrance, FMCG, Fashion, or Consumer Brands preferred.
• Hands-on knowledge of TikTok Shop Seller Center, TikTok Ads, Affiliate Center, LIVE tools, product analytics and dashboarding.

Responsibilities

• P&L & Sales Growth: direct responsibility for sales targets, orders, total ad spend, ROAS/TROAS, and profit margins in international markets.
• Hands-On Paid Ads: create, launch, and optimize TikTok ad campaigns; test creatives and optimize spend.
• Affiliate & Creator Programs: build and grow creator and affiliate networks; monitor sales, conversion rates, and commissions.
• Creative Strategy & Testing: work with creators to build converting videos; analyze engagement metrics and run ads behind top content.
• LIVE Commerce: plan and execute LIVE shopping events and calendars; track viewer count, engagement and revenue per hour.
• Pricing & Product Management: plan promotions, bundles and discounts; manage SKU performance and inventory allocation.
• Agency Management & Auditing: set KPIs for agencies, conduct audits, review performance data and implement winning formulas across markets.
• Reporting & Supply Chain: build daily/weekly performance reports; coordinate with supply chain for demand forecasting and inventory management.

Skills

E-commerce marketing

Performance marketing

Data-driven

Analytical skills

Tools

TikTok Shop Seller Center

TikTok Ads

Affiliate Center

LIVE tools

Excel

Google Sheets

Job description

Position: TikTok Shop Account Manager (2 Openings)

Department: Global E-commerce

Location: Mumbai, India

Reporting To: Head Global E-commerce

Compensation: Market Standard+ Corporate Benefits

Role Summary

A hands-on, data-driven role to grow international TikTok Shop accounts. You will manage sales and advertising directly in key markets while guiding and auditing external agencies in others. You will focus on scaling paid ads, affiliate networks, creator partnerships, LIVE shopping, and product listings to hit revenue and profit targets.

Key Responsibilities

• P&L & Sales Growth: Direct responsibility for sales targets, orders, total ad spend, return on ad spend (ROAS/TROAS), and profit margins in assigned international markets.
• Hands-On Paid Ads: Directly create, launch, and optimize TikTok ad campaigns. Test new creatives, shift budgets to top-performing ads, and stop low-performing spend.
• Affiliate & Creator Programs: Build and grow creator and affiliate networks. Monitor creator sales, output, conversion rates, and commissions to optimize high-converting videos.
• Creative Strategy & Testing: Work with content creators to build converting videos. Analyze engagement metrics (3-second hooks, watch time, click-through rates) and run paid ads behind top organic content.
• LIVE Commerce: Plan and execute LIVE shopping events and calendars. Track live viewer count, engagement, and revenue per hour to refine hosts and product mix.
• Pricing & Product Management: Plan promotions, bundles, and discounts. Manage SKU performance and ensure inventory is allocated across Paid Ads, Affiliates, and LIVE streams.
• Agency Management & Auditing: Set clear KPIs for external agencies, conduct weekly/monthly account audits, review performance data, and implement winning formulas across markets.
• Reporting & Supply Chain: Build daily/weekly performance reports (CAC, ROAS, sales split). Coordinate with supply chain teams for demand forecasting and inventory management.

Requirements & Qualifications

• Experience: 3 to 7 years in e-commerce, performance marketing, or TikTok Shop management. Prior experience in Beauty, Fragrance, FMCG, Fashion, or Consumer Brands is preferred.
• Platform Expertise: Hands-on knowledge of TikTok Shop Seller Center, TikTok Ads, Affiliate Center, LIVE tools, product analytics, and dashboarding (Excel / Google Sheets).

Key Attributes

• Content-to-Commerce Mindset: Understands how viral content converts into actual sales.
• Hands-On Operator: Able to execute campaigns directly while managing external partners.
• Strong Analytical Skills: Able to quickly find and fix root causes when sales or performance drops.