Tiktok Manager- E-Commerce

Ergode, Inc.; Mumbai; Sur place; INR 900 000 - 1 300 000; Plein temps

Résumé du poste

Keka Inc. in Mumbai is seeking a growth-focused TikTok Shop & Creator Manager to own end-to-end strategy, optimize listings and pricing, and scale campaigns with top creators. You will build influencer networks, run high-impact campaigns, and analyze metrics to drive GMV and conversions.

This role requires hands-on creator marketing experience and strong analytics. Impactful ownership across campaigns, collaborations, and cross-functional alignment with Marketing, Product, and Supply Chain will

Qualifications

• 2+ years in ecommerce or social commerce management (TikTok or similar platforms).
• Proven track record generating 100K GMV or more revenue impact.
• Hands-on experience with creator partnerships and influencer marketing.

Responsabilités

• Own end-to-end TikTok Shop strategy and execution.
• Drive GMV, order volume, and conversion rate growth.
• Optimize product listings, pricing, promotions, and creator collaborations.
• Identify high-performing SKUs and scale through creator-led campaigns.
• Build influencer network, onboarding, retention, and performance tracking.
• Plan and execute high-impact campaigns and product launches.
• Analyze metrics and build dashboards for leadership.
• Define content frameworks for viral, conversion-focused videos.
• Collaborate with cross-functional teams to align inventory and campaigns.

Connaissances

Communication skills

Influencer marketing

Campaign management

Analytical skills

Outils

Google Analytics

Looker Studio

Description du poste

1. TikTok Shop and Social Commerce Growth

• Own end-to-end TikTok Shop strategy and execution
• Drive Gross Merchandise Value (GMV) growth, order volume, and conversion rates
• Optimize product listings, pricing, promotions, and creator collaborations
• Identify high-performing Stock Keeping Units (SKUs) and scale through creator-led campaigns

2. Creator and Influencer Ecosystem Management

• Build and scale a strong network of creators, affiliates, and influencers
• Drive creator onboarding, retention, and performance tracking
• Develop long-term partnerships with top and mid-tier creators
• Execute campaigns using commission models, product seeding, and challenges

3. Campaign Strategy and Execution

• Plan and execute high-impact campaigns, product launches, and sales events
• Run A and B (A/B) testing on creatives, formats, and creator strategies
• Optimize campaigns for Return on Investment (ROI), Customer Acquisition Cost (CAC), and conversion rates
• Collaborate with content and performance teams for integrated campaigns

4. Data Analytics and Performance Optimization

• Analyze metrics like Gross Merchandise Value (GMV), Return on Investment (ROI), Cost Per Click (CPC), Cost Per Acquisition (CPA), Click Through Rate (CTR), and conversion rate
• Build dashboards and reporting frameworks for leadership

5. Content and Creative Strategy

• Define content frameworks for viral, conversion-focused videos
• Work with creators to produce high-performing short-form content
• Stay updated with TikTok trends, challenges, and algorithm shifts
• Ensure content aligns with brand voice and business objectives

6. Tools, Automation and Process Excellence

• Leverage tools like TikTok Shop, Creator Marketplace, affiliate platforms (Commission Junction (CJ), CreatorIQ, etc.), and Customer Relationship Management (CRM) campaign tools
• Drive automation in reporting, onboarding, and campaign execution
• Build Standard Operating Procedures (SOPs) to improve scalability and efficiency

7. Cross-functional Collaboration

• Work closely with Marketing and Brand Teams, Performance Marketing, Supply Chain and Category Teams, and Technology and Product Teams
• Ensure alignment between inventory, demand, and campaigns

Required Experience:

• 2+ years in ecommerce or social commerce management (TikTok or similar platforms)
• Proven track record managing campaigns generating One hundred thousand (100K) plus Gross Merchandise Value (GMV) or equivalent revenue impact
• Deep knowledge of TikTok's advertising products, seller policies, and community guidelines
• Hands-on experience with creator partnerships and influencer marketing
• Strong proficiency with analytics tools (Google Analytics, Looker Studio, or platform-native dashboards)

Required Skills

Communication Skills Influencer Marketing Campaign Management Analytical skills