Territory Sales Manager - Bareilly

Ashok Leyland Limited; Bareilly; On-site; INR 800,000 - 1,100,000; Full time

Job summary

Ashok Leyland Limited is seeking an Area & Territory Sales Manager for the Regions region. The role focuses on driving sales growth, managing dealerships, and expanding market share of LCV products through strong dealer engagement.

You will lead a team of sales representatives and dealership staff, develop sales strategies, and monitor performance to hit targets in a dynamic automotive market.

Qualifications

• Prior Automotive experience, preferably in commercial is required.
• A person willing to travel.
• Basics of Automotive & Financial Knowledge.

Responsibilities

• Drive sales growth within the designated geographic area or territory and manage dealerships effectively to increase market share of LCV products.
• Engage with dealerships to maximize sales Opportunities and dealer engagement/satisfaction.
• Develop sales strategies and oversee sales activities within a defined region.
• Lead and coach sales representatives and dealership staff; conduct regular sales meetings and monitor performance.

Skills

Automotive knowledge

Sales leadership

Dealership management

Travel willingness

Education

Bachelors of Engineering

MBA

Job description

4 - 6 Years

1-Executive

Job Description

Role Name: Area &Territory Sales Manager

Matrix Reporting To (Dotted):NA

Grade: CG23-24A

Business Unit: LCV

Department: LCV

Location: Regions

Number of People Mapped to the Role: 77

JobPurpose

DirectReports (Position Title)

Resources

To drive sales growth within thedesignated geographic area or territory and managing dealerships effectivelyto increase the market share of LCV products and dealerengagement/satisfaction.

Team Size

Direct:

Total Team Size (Onrolls): 77

Financial Dimensions

Revenue/ Budget Managed : 10-12Crs

Non-Financial Dimensions

No. of Vendors/ No. of Products Managed :

MainAccountabilities

Qualifications & Experience

• Bachelors of Engineering plus MBA
• Prior Automotiveexperience preferably in commercial is required.
• A person willing totravel
• Basics of Automotive& Financial Knowledge

Key Challenges of the Role

• Influencing Stakeholders
• Changing Market Conditions

Key Decisions TakenIndependently

• Dealership MotivationSchemes to specific dealers
• Network Expansion(Secondary Outlet) to specific dealers
• Dealer Manpowerrequirement to specific dealers
• Financial tie ups withspecific dealers

Areas where supervisor’sguidance/approval is required

• Network expansion (Primary)
• Onall above decisions taken independently

Product Knowledge:

• Stay updated on thefeatures, specifications, and benefits of different vehicle models.
• Train salesrepresentatives and dealership staff on product knowledge and sellingtechniques.
• Ensure that sales staffare equipped with the necessary information to effectively communicate withcustomers.

Market Analysis

• Conduct market researchto identify customer needs, preferences, and trends.
• Monitor competitoractivities and market trends to identify opportunities and threats.
• Use sales data andanalytics to assess market performance and identify areas for improvement.
• Provide feedback tosenior management on market conditions and sales performance.
• Build and maintain strongrelationships with dealerships and other stakeholders.
• Provide support andassistance to dealerships to maximize sales opportunities.
• Address any issues orconcerns raised by dealerships promptly and effectively.
• Collaborate withdealerships to develop and implement promotional campaigns and events.
• Oversee sales activitieswithin a designated geographical area.
• Develop and implementsales strategies to achieve targets.
• Manage a team of salesrepresentatives and dealership staff.
• Conduct regular salesmeetings and provide guidance and support to the team.
• Set sales targets forindividual team members and monitor performance.

Administration andReporting:

• Prepare regular reportson sales performance, market trends, and competitor activities.
• Monitor inventory levels andensure that dealerships have an adequate supply of vehicles.
• Coordinate with otherdepartments, such as marketing and finance, to ensure alignment of salesactivities with overall business objectives.

Team Development:

• Recruit, train, anddevelop sales representatives and dealership staff.
• Provide ongoing coachingand support to help team members improve their sales skills and performance.
• Conduct performanceevaluations and provide feedback to help team members reach their fullpotential.

JD Approved by

Job Snapshot

Updated Date

15-09-2026

Job ID

JOB_3533

Department

SALES & MARKETING