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PeopleStrong in Bengaluru is seeking a Marketing and Channel Sales professional to own KRAs across market intelligence, advertising execution, and retailer training. You will work with agencies to implement zonal campaigns and ensure visibility of promotional materials.
The role also covers coordinating retailer training on new products, managing leads end-to-end, handling customer issues promptly, and ensuring timely refunds or replacements.
MBA
KRA (Accountabilities) (Max 1325 Characters)
Supporting Actions (Max 1325 Characters)
KRA1 Market Intelligence ?Stay updated with market trends and competitor activities
?Gather market feedback and consumer insights and provide inputs to Area Sales Manager on a regular basis.
KRA2 Media and Advertisement Execution ?Effectively co-ordinate with agency for frontline implementation of zonal marketing plan, including VAP marketing plan, in respective areas.
? Ensure that all advertisement material (POP material, posters, danglers) are properly displayed with higher visibility
?Implement promotional schemes for channel partners & submit the first hand report of the schemes effectiveness to the Area Sa
KRA3 Channel Sale ?Coordinate with CASC personnel for imparting training to retailers on new products & technical aspects of products.
?Execute sales visits to stockists/retailers as per the defined plan and daily update to Area Sales Manager pertaining to sales activities
?Manage Lead end to end and ensure conversion of leads.
KRA4 Customer Experience and Relationship Management ?Respond to customer complaints in a timely manner. If required, visit site to get the actual feel of complaint and ensure prompt resolution of complaints
?Timely highlight any constraints or dependency on other teams to the Area Sales Manager to take necessary action.
?Action and close issues identified through client centricity initiatives
?Ensure timely refund / replacements of damaged goods.
KRA5 Commercial Management and Process Efficiency ?Co-ordinate with Commercials team to raise sales invoice
?Follow up with the customers for timely payment as per credit terms
?Ensure adherence to sales process & system requirements