Territory Manager - General Trade

Dabur; Ludhiana; On-site; INR 600,000 - 1,000,000; Full time

Job summary

Dabur in Ludhiana, Punjab seeks an experienced sales professional to drive primary and secondary sales, expand distribution, and lead retail initiatives. The role focuses on achieving targets, launching NPDs, and optimizing merchandising across assigned markets.

The ideal candidate holds an MBA/PGDM with 5+ years of relevant FMCG sales experience, and will oversee stockist networks, promotions, and market intelligence to capitalize on growth opportunities.

Qualifications

• MBA/PGDM required.
• 5+ years of experience in sales/distribution roles.
• Experience in FMCG distribution and retail

Responsibilities

• Achieve primary and secondary sales targets.
• Drive distribution through SSMs and ensure stock availability across markets.
• Lead retail growth, NPD launches and opportunity brand sales.
• Implement trade promotions and BTL activities as per plans.
• Ensure optimal visibility spends and merchandising/POSM execution.
• Maintain stockist inventory and drive new stockist appointments.
• Prepare and submit accurate sales trackers, MIS reporting, and claims documents.
• Monitor market intelligence and competitor activities to spot opportunities.
• Track SSM performance and incentive achievement with key productivity metrics.
• Support new market development and strategic sales initiatives.

Skills

Sales target achievement

Distribution management

Trade marketing

Promotions & BTL

Stock management

MIS reporting

Education

MBA/PGDM

Job description

Role & responsibilities

• Achieve primary and secondary sales targets and drive effective distribution through SSMs.
• Drive retail business growth, NPD launches and opportunity brand sales.
• Ensure effective order booking, execution and stock availability across assigned markets.
• Implement trade marketing schemes, promotions and BTL activities as per plans.
• Ensure optimum utilization of visibility spends and effective merchandising/POSM execution.
• Manage stockist inventory and maintain optimum stock levels; drive new stockist appointments.
• Maintain accurate sales trackers, SMR, REACH data and timely MIS reporting.
• Ensure accurate and timely submission of claims with complete supporting documentation.
• Monitor market intelligence, competitor activities, customer complaints and emerging opportunities.
• Track SSM performance, incentive achievement and key productivity parameters including T LSD.
• Support new market development, business expansion and other strategic sales initiatives.

Preferred candidate profile

• MBA/PGDM
• Atleast 5 years of experience