Territory Manager - Coated

JSW Steel; Raipur; On-site; INR 500,000 - 800,000; Full time

Job summary

JSW Steel in Raipur seeks a Territory Manager for Coated products to drive secondary sales through distributors and dealers. You will lead a team of DSRs, plan activations and promotions to grow market share in the local market.

The role requires an MBA in Marketing with engineering background preferred, 1–3 years of experience, and proficiency in MS Office and data-analytics tools; SAP exposure will be valued.

Qualifications

• MBA in Marketing is a must; B.E./B.Tech preferred.
• 1–3 years of work experience in sales/marketing.
• Certifications in MS Office, Data Analytics (Power BI, Tableau) or SAP preferred.

Responsibilities

• Drive secondary sales from distributors to dealers.
• Onboard and manage dealers and DSRs with defined processes.
• Execute channel and marketing activities and promotions.
• Collect market intelligence and implement MIS for channel activities.
• Support strategy execution and distributor/dealer policy adherence.

Skills

Sales Flair

District marketing

Market understanding

Ownership & drive

Cross-functional

Communication skills

Team leadership

Technical sales

Education

MBA (Marketing)

B.E./B.Tech (preferred)

Tools

MS Office

Power BI

Tableau

SAP

Job description

Role:

Territory Manager - Coated

Location:

Raipur

Purpose - Why does this role exist?

Responsible for secondary sales of JSWs branded products - TMT and coated sheets. The role includes responsibility of managing Distributors sales representatives and achieving secondary sales targets through individual reach outs and through the team, conducting marketing activations, managing consumer and influencer meets, executing customer/consumer promotions, managing distributors and dealers, expanding dealer base, collecting marketing intelligence, converting leads etc.

Key Result Areas (Key Performance Indicators)

• Secondary Sales from distributors to dealers
• Dealer onboarding
• Management of distributors sales representatives (DSRs) and following all listed processes
• Execution of Channel and Marketing Activities
• ECP Implementation
• Influencer Engagements
• Competition Intelligence
• Agency and Vendor Management
• MIS for Channel Activities & Distributor Policy Adherence
• Implementation of Strategies and Policies as per Colour Coated/ TMT Project HO Team.

Educational Background and Work Experience

• M.B.A (Marketing) Must with B.E./ B. Tech (preferred)
• 1-3 years of work experience
• Additional Certification MS Office, Data Analytics (Power BI, Tableau etc.), SAP will be preferred

Competencies

Flair for sales, experience of marketing execution at district level, market understanding, ownership and drive for results, cross functional working skills, communication skills, team handling capability ,understanding of product and aptitude for technical sales

Key Success Factors Challenges

• Secondary sales targets through direct reach-outs and a team of about 4 - 10 distributors sales representatives
• Market visits to convince high potential dealers
• System and Process implementation for DSR management
• Distributor and dealer Management
• Continuous training and development of people in core Marketing and retail sales
• Competency development and appropriate fitness of people in the role.