Territory Manager

Dr. Reddy's Laboratories; Kurnool; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Dr. Reddy's Laboratories seeks an experienced Territory Manager to drive sales strategy within the designated region, execute product management strategies, gather customer feedback, and provide insights for new products.

The role focuses on building relationships with key opinion leaders, monitoring competitor activity, and understanding prescription trends in the pharmaceutical industry. Additionally, you will organize and manage CME events and other initiatives to bolster the company's brand

Qualifications

• Promote the new product and execute marketing strategy.
• Identify key opinion leaders and pursue CME events.
• Monitor primary and secondary sales through stockists and pharmacies.
• Consult with doctors on product potential and collect feedback.
• Manage customer relationships using Infoginip and update Unnati portal for stakeholders.

Responsibilities

• Promote the new product and execute marketing strategy.
• Monitor sales through visits to stockists and pharmacies.
• Establish and nurture relationships with doctors and hospitals.
• Organize CME events and other initiatives to bolster brand image.
• Collect feedback and update Unnati portal for stakeholders.

Skills

Customer relationship management

Market trends

Doctor consultation

CME organization

Tools

Infoginip

Unnati portal

Palm top

Job description

Job Summary

We are seeking an experienced and dynamic individual for the position of “Territory Manger” for driving the sales strategy and achieving business goals within your designated region, for executing the product management team's strategies, gathering customer feedback, and providing crucial insights for the development of new products. Your key focus will be on establishing and nurturing relationships with key opinion leaders, monitoring competitor information, and understanding prescription trends within the pharmaceutical industry. Additionally, you will be responsible for organizing and managing Continuing Medical Education (CME) events and other initiatives to bolster the company's brand image.

Roles & Responsibilities

• You will be responsible for the promotion of the new product. You will be executing the Product Management Team’s marketing strategy, analysing market trends, consulting with doctors on new product potential, and relaying feedback to the Product Management Team. Additionally, responsibilities include identifying key opinion leaders, monitoring product availability, and implementing brand strategies to facilitate a successful product launch.
• You will be responsible for monitoring primary and secondary sales through regular visits to stockists and pharmacies, ensuring the accomplishment of doctor and product-specific sales objectives. Active participation in monthly review meetings to assess coverage, adherence to SOPs, and expense management, all aimed at achieving area-level, product-level, and overall sales targets.
• You will be responsible for focusing on customer relationship management, the role entails establishing strong connections and addressing queries promptly using Infoginip. It also involves customer classification based on potential, determining meeting frequency accordingly, and tracking return on investment per customer to foster a loyal customer base for the company.
• You will responsible to meet Key Opinion Leader (KOL) and Key business leader (KEL) frequently and pursue them to conduct CME with the company; Collect interest areas of key customers and hospitals and conduct CMEs on those topics.
• You will responsible to prepare product matrix depending upon doctor's potential & preference and decide which product will fit doctor's need. Update data on chemist, doctors and Retail Chemist Prescription Audit (RCPA) through palm top to Unnati portal in order to ensure all stakeholders' access to latest information.