Territory Manager

Dr. Reddy's Laboratories; Delhi; On-site; INR 600,000 - 900,000; Full time

Job summary

Dr. Reddy's Laboratories in India is seeking an experienced Territory Manager to drive sales strategy within a designated region, align with the product management team's plans, gather physician feedback, and provide insights for new product development.

The role focuses on building relationships with key opinion leaders, monitoring prescription trends, coordinating CME programs, and executing brand strategies to support a successful product launch.

Responsibilities

• Promote the new product by executing the Product Management Team’s marketing strategy and briefing doctors.
• Monitor doctor visits, stockists, and pharmacies to achieve sales objectives and participate in monthly reviews.
• Manage customer relationships, segment customers, and track ROI per customer.
• Arrange and promote CME events with KOLs to strengthen brand presence.

Job description

Job Summary

We are seeking an experienced and dynamic individual for the position of “Territory Manger” for driving the sales strategy and achieving business goals within your designated region, for executing the product management team's strategies, gathering customer feedback, and providing crucial insights for the development of new products. Your key focus will be on establishing and nurturing relationships with key opinion leaders, monitoring competitor information, and understanding prescription trends within the pharmaceutical industry. Additionally, you will be responsible for organizing and managing Continuing Medical Education (CME) events and other initiatives to bolster the company's brand image.

Roles & Responsibilities

• You will be responsible for the promotion of the new product. You will be executing the Product Management Team’s marketing strategy, analysing market trends, consulting with doctors on new product potential, and relaying feedback to the Product Management Team. Additionally, responsibilities include identifying key opinion leaders, monitoring product availability, and implementing brand strategies to facilitate a successful product launch.
• You will be responsible for monitoring primary and secondary sales through regular visits to stockists and pharmacies, ensuring the accomplishment of doctor and product-specific sales objectives. Active participation in monthly review meetings to assess coverage, adherence to SOPs, and expense management, all aimed at achieving area-level, product-level, and overall sales targets.
• You will be responsible for focusing on customer relationship management, the role entails establishing strong connections and addressing queries promptly using Infoginip. It also involves customer classification based on potential, determining meeting frequency accordingly, and tracking return on investment per customer to foster a loyal customer base for the company.
• You will responsible to meet Key Opinion Leader (KOL) and Key business leader (KEL) frequently and pursue them to conduct CME with the company; Collect interest areas of key customers and hospitals and conduct CMEs on those topics.
• You will responsible to prepare product matrix depending upon doctor's potential & preference and decide which product will fit doctor's need. Update data on chemist, doctors and Retail Chemist Prescription Audit (RCPA) through palm top to Unnati portal in order to ensure all stakeholders' access to latest information.