Territory Business Manager

Steersman Talent Acquisition; Durg; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Steersman Talent Acquisition is seeking a Territory Business Manager for the Durg, Chhattisgarh area. The role targets sales and collections across fertilizers, crop protection chemicals, specialty nutrients, and hybrid seeds through active field sales, promotions, and close engagement with channel partners.

The ideal candidate has 7–10 years of field sales experience in agribusiness, with a BSc in Agriculture and preferably an MBA.

Qualifications

• 7–10 years of field sales experience in agribusiness or agricultural inputs.
• BSc in Agriculture; MBA preferred.
• Experience across fertilizers, crop protection, nutrients, and seeds is desirable.

Responsibilities

• Execute sales strategies to meet regional revenue targets for seeds, fertilizers, and crop chemicals.
• Create rolling 3-month and seasonal plans and communicate with Regional Sales Manager.
• Ensure timely distribution of agricultural inputs across designated territories.
• Communicate pricing, schemes, and seasonal offers to trade partners to drive sales.
• Monitor collections and ensure on-time payments; manage distributor relationships.
• Lead field activities, farmer meetings, and demonstrations; educate farmers on product usage and benefits.
• Evaluate territory coverage, identify gaps, and suggest new wholesalers/dealers.
• Maintain visits to distributors to monitor stock and bottlenecks; strengthen channel partnerships.
• Gather market feedback, track competitor actions, and relay insights to management.

Skills

Sales planning

Channel management

Customer relationship

Market intelligence

Negotiation

Education

B. Sc Agriculture with MBA

Job description

Title: Territory Business Manager

Experience: 7 yrs to 10 yrs (On-roll) (Off Roll Candidates not to apply)

Industry Domain: Agribusiness / Agricultural Inputs

Qualification: B. Sc in Agriculture preferably with MBA

Location: Durg, chhatisgarh

About the opportunity

Our client is in the Agribusiness (or Agrochemicals / Agricultural Inputs) domain. a reputed leading Indian conglomerate with over five decades of expertise and legacy in the agricultural and rural sectors.

They are looking for ideal candidates to contribute to the achievement of sales and collection targets across all product lines (fertilizers, crop protection chemicals, specialty fertilizers/nutrients, and hybrid seeds) through effective field sales techniques, targeted promotional campaigns, channel partner engagement, and continuous customer interaction to build strong product awareness and market share

KEY RESPONSIBILITIES & DUTIES

A. Sales Operations & Target Achievement

• Execute sales strategies to meet or exceed regional monthly and annual revenue targets for Hybrid Seeds, Fertilizers, Specialty Fertilizers / Nutrients, and Crop Protection chemicals.
• Create Rolling plan for next 3 months and the season and communicate to Regional Sales Manager.
• Ensure timely market placement and distribution of all agricultural inputs across designated territories.
• Communicate pricing structures, schemes, and seasonal discount offers clearly to trade partners to motivate sales drivers.
• Monitor payment collection cycles and enforce strict compliance to achieve 100% on-time financial collections.

B. Demand Generation & Sales Promotion

• Formulate and implement comprehensive field activity plans in direct collaboration with Market Growth Officers (MGOs).
• Lead and participate actively in promotional events, farmer meetings, field demonstrations, and seasonal campaigns.
• Educate farmers and crop advisors on product usage, dosage, crop safety, and potential yield benefits.

C. Channel & Trade Management

• Evaluate territory coverage, identify market gaps, and recommend the appointment of new reputable wholesalers and dealers.
• Maintain a disciplined visit schedule for existing distributors and key retailers to monitor stock levels and resolve bottlenecks.
• Foster strong, collaborative relationships with the distribution network to maintain brand loyalty and competitive edge.

D. Customer Relationship Management & Market Intelligence

• Actively gather trade feedback, farmer insights, and field-level crop health reports to stay aligned with market requirements.
• Track competitor activities, pricing trends, and new product introductions, submitting timely feedback to senior management.
• Promptly address and resolve technical, trade, or product complaints from end-users and channel partners.

Technical Skills & Knowledge

• Product Expertise: Deep technical knowledge of agricultural inputs including hybrid seeds, macro/micro-nutrients, soluble fertilizers, and agrochemicals (pesticides, fungicides, herbicides).
• Agronomic Understanding: Comprehensive understanding of local cropping cycles, soil types, and regional rainfall patterns.
• Commercial Acumen: Proven track record in channel management, sales forecasting, and commercial negotiation in the agribusiness sector.
• Market Awareness: Strong knowledge of competitor strategies, market pricing dynamics, and territory management.