Technical Sales Support Lead

Pakka Ltd; Faizabad; On-site; INR 900,000 - 1,500,000; Full time

Job summary

PAKKA Limited in Ayodhya, India, is seeking a Technical Sales Lead to convert technical expertise into customer value and drive growth in the pulp and paper sector.

You will lead pipeline, advise on paper grades and applications, and coordinate trials and performance reviews with customers.

Join a team that blends technical excellence with strong partnerships to deliver sustainable packaging solutions.

Qualifications

• Bachelor's degree in Engineering, preferably Paper Technology or related discipline.
• 5–8 years of technical sales or application support in paper industry.
• Strong knowledge of paper grades, manufacturing processes and quality parameters.
• Proven consultative selling, negotiation, and key account management skills.
• Proficiency with Excel, PowerPoint, CRM platforms and sales reporting tools.

Responsibilities

• Drive market growth by building and converting a sales pipeline across mills, converters, packaging, printers and end users.
• Deliver technical solutions by understanding requirements and recommending paper grades and applications.
• Lead product trials, evaluations, and performance reviews with customers.
• Own problem resolution including root-cause analysis for quality and application concerns.
• Grow strategic accounts and drive repeat business, cross-selling and upselling.
• Collaborate with Production, Quality, RD, Logistics, and Finance to meet commitments.
• Track market trends, competitor intelligence, and customer insights to inform decisions.

Skills

Consultative selling

Technical problem-solving

Negotiation

Key account management

Education

Bachelor's degree in Engineering (Paper Technology or related)

Tools

Excel

PowerPoint

CRM platforms

Sales reporting tools

Job description

Job Summary

Were Hiring | Technical Sales Lead

Location: Ayodhya, India

Turn Technical Expertise into Customer Value. Drive Growth with PAKKA.

At PAKKA Limited, we believe great sales go beyond selling a productthey create value through the right solutions, strong partnerships, and a deep understanding of customer needs.

Were looking for a Technical Sales Lead - Paper Solutions who can combine strong pulp and paper industry expertise with consultative selling, technical problem-solving, and a customer-first approach to drive profitable growth and build lasting customer relationships.

What You Lead

• Drive Market Growth: Build and convert a robust sales pipeline across paper mills, converters, packaging companies, printers, and end users.
• Deliver Technical Solutions: Understand customer requirements and recommend the right paper grades, applications, and product solutions.
• Enable Customer Success: Lead product trials, technical evaluations, and performance reviews to ensure successful application and customer acceptance.
• Own Problem Resolution: Drive root-cause analysis and corrective actions for quality and application concerns, ensuring timely closure and customer confidence.
• Grow Strategic Accounts: Strengthen key customer relationships, unlock new business opportunities, and drive repeat business, cross-selling, and upselling.
• Champion Cross-Functional Excellence: Partner with Production, Quality, RD, Logistics, and Finance to deliver on customer commitments.
• Translate Insights into Action: Track market trends, competitor intelligence, sales forecasts, and customer insights to support informed business decisions.

What Success Looks Like

• Achieving sales, revenue, margin, and profitability targets.
• Converting new customers and expanding existing accounts.
• Accelerating product trials, application approvals, and complaint resolution.
• Building long-term customer partnerships through responsive service and dependable execution.
• Strengthening collaboration across teams to deliver a seamless customer experience.

What You Bring

• A Bachelor degree in Engineering, preferably in Paper Technology, Pulp and Paper Technology, or a related discipline.
• 5-8 years of experience in technical sales, application support, or after-sales service within the pulp and paper industry.
• Strong understanding of paper grades, manufacturing processes, end-use applications, and quality parameters.
• Demonstrated capabilities in consultative selling, technical problem-solving, negotiation, and key account management.
• Proficiency in Excel, PowerPoint, CRM platforms, and sales reporting tools.

Why This Opportunity at PAKKA

Be part of a team that brings together technical excellence, customer partnership, and purposeful growth creating value for customers while contributing to PAKKA journey in sustainable packaging solutions.

Job Type

• Full time