Technical Sales Specialist | 0-3 YEARS EXP

Technopark Educatie BV; Thiruvananthapuram; On-site; INR 700,000 - 1,400,000; Full time

Job summary

Technopark Educatie BV is seeking a Technical Sales & Marketing Specialist to lead sales and marketing initiatives for HMS solutions in the healthcare sector.

The ideal candidate will craft strategic plans, identify and engage hospitals and clinics, and design marketing campaigns aligned with the GTM strategy. English fluency and strong presentation skills are essential, with travel as needed.

Qualifications

• Bachelor’s degree in Marketing, Business, Healthcare IT, or related field (MBA preferred).
• Strong communication, presentation, and negotiation skills.
• Fluent in English with client-facing experience.
• Familiarity with Hospital Management Systems (HMS), EMR/EHR solutions, or healthcare IT workflows is a strong advantage.
• Ability to create effective marketing materials and sales presentations.
• Travel as needed for client meetings and events.

Responsibilities

• Develop and execute a strategic sales plan to meet targets and accelerate growth in healthcare software.
• Identify and engage with hospitals, clinics, diagnostic centers, and healthcare networks.
• Design and manage integrated marketing campaigns aligned with GTM strategy.
• Conduct market research and competitor analysis to ensure strategic positioning.
• Create compelling marketing content including brochures, case studies, and presentations.
• Collaborate with product, sales, and support teams to align messaging and improve engagement.
• Analyze campaign performance, ROI, and adjust strategies.
• Represent the company at industry events, conferences, and webinars.

Skills

Presentation skills

Negotiation

English fluency

Sales strategy

Healthcare IT familiarity

Education

Bachelor’s degree in Marketing/Business/Healthcare IT (MBA preferred)

Job description

We are looking for a Technical Sales & Marketing Specialist for sales and marketing initiatives for our Hospital Management Software (HMS) solutions. This role is pivotal in expanding our reach across the healthcare domain, The ideal candidate must demonstrate strong presentation skills, the ability to drive revenue growth, and fluency in English to communicate effectively across a broad client base.

Key Responsibilities:

Develop and execute a strategic sales plan to meet company targets and accelerate business growth in the healthcare software sector.

Identify and engage with new prospects including hospitals, clinics, diagnostic centers, and healthcare networks.Maintain and deepen relationships with key clients by understanding their operational needs and offering tailored HMS solutions.

Design and manage integrated marketing campaigns in line with the company’s GTM strategy.

Conduct regular market research and competitor analysis to ensure strategic positioning and adapt to healthcare market needs.

Create compelling marketing content including brochures, case studies, and presentations, maintaining brand consistency.

Collaborate with internal teams (product, sales, and support) to align messaging and improve customer engagement.

Analyze campaign performance, ROI, and make data-driven decisions to improve effectiveness.

Stay updated on healthcare trends, software innovations, and regulatory guidelines affecting hospital IT systems.

Represent the company at industry events, conferences, and webinars to strengthen brand visibility

Required Qualifications & Skills:

Bachelor’s degree in Marketing, Business, Healthcare IT, or related field (MBA preferred).

Strong communication, presentation, and negotiation skills.

Fluent in English – must be able to communicate confidently with clients.

Familiarity with Hospital Management Systems (HMS), EMR/EHR solutions, or healthcare IT workflows is a strong advantage.

Ability to create effective marketing materials and sales presentations.

Preferred Skills

Self-driven, target-oriented

Capable of working independently.

Strong analytical and problem-solving skills.

Experience in handling client demos and product presentations.

Ability to travel as needed for client meetings, demos, and events.

Salary Package: 7-14 LPA