Technical Sales Engineer

Manipal Technologies; Udupi district; On-site; INR 300,000 - 550,000; Full time

Job summary

Westtek Machine Building, part of The Manipal Group, seeks a Junior Technical Sales Engineer with 1–2 years of experience in technical sales within the automation industry. The role covers the full customer journey—from lead generation and site visits to documenting requirements, collaborating with design teams, and supporting proposals and order closures.

The ideal candidate will have an engineering background, enjoy customer interactions on the shop floor, and convert customer problems into

Qualifications

• 1–2 years of experience in technical sales in industrial automation.
• Experience in identifying prospects and gathering customer requirements.
• Good communication and presentation skills in English and Hindi; Kannada advantageous.

Responsibilities

• Lead generation and prospecting across target segments.
• Visit customer plants to capture requirements and document specifications.
• Prepare techno-commercial proposals and quotations with design teams.
• Coordinate project tracking from order to delivery and commissioning.

Skills

Technical Sales

Industrial Automation

Customer Visits

MS Excel

CRM Tools

Education

B.E. / B.Tech in Mechanical or Electronics Engineering

Tools

AutoCAD

SolidWorks

Job description

About Westtek Machine Building

Westtek Enterprise Solutions is part of The Manipal Group (Manipal Technologies Limited) and designs and builds custom automation solutions and special purpose machines. With an in-house R&D lab, mechanical and electrical design teams and a dedicated assembly facility, and with ISO 9001:2015 and ISO 14001:2015 certifications, Westtek delivers machines for the card and banking, printing and labels, packaging, pharma, FMCG and paper/industrial sectors.

Job Summary

We are looking for an energetic Junior Technical Sales Engineer with 12 years of experience in technical sales within the automation industry. The role covers the full customer journey: finding and qualifying new leads, visiting customer sites, understanding and documenting their automation requirements, working with our design team on proposals, and tracking the project through to delivery and installation. The ideal candidate has an engineering background, enjoys meeting customers on the shop floor, and can turn a customer problem into a clear requirement our engineering team can act on.

Key Responsibilities

• Lead Generation & Prospecting
• Identify and qualify new prospects in target segments such as card & banking, label printing, packaging, pharma, FMCG and paper/industrial.
• Generate leads through LinkedIn, industry databases, cold calls and emails, trade shows/exhibitions, channel partners and referrals.
• Maintain an up-to-date lead and opportunity pipeline in the CRM/sales tracker and achieve monthly targets for leads, visits and enquiries.
• Customer Visits & Requirement Gathering
• Visit customer plants to understand their current process, pain points and automation opportunities.
• Capture complete technical requirements product/part details, output and cycle time, line layout and space, utilities, quality/inspection needs, and safety requirements.
• Collect samples, photos, videos, drawings and process data needed by the design and estimation team.
• Prepare a clear visit report and requirement specification
• Customer Interaction & Proposals
• Act as the main point of contact for assigned customers from first enquiry to final handover.
• Work with the design and costing teams to prepare concept presentations, techno-commercial proposals and quotations.
• Present Westteks capabilities and solutions to customers and explain technical concepts in simple terms.
• Follow up on offers, handle technical and commercial clarifications, and support negotiation and order closure along with senior management.
• Project Tracking & Delivery Coordination
• After order receipt, coordinate between the customer and internal teams mechanical design, electrical/software, purchase, production/assembly and stores/logistics.
• Track project milestones design approval, procurement, assembly, FAT, dispatch, installation and commissioning (SAT) and share regular status updates with the customer and management.
• Coordinate customer approvals, inspection visits, documentation and final handover.
• Track payment milestones and follow up on collections.
• Collect customer feedback and identify repeat business opportunities such as spares, service/AMC and machine upgrades.

Key Requirements

• 1–2 years of experience in technical sales / sales engineering in the industrial automation industry (special purpose machines, machine building, robotics, packaging machinery, vision systems or automation components).
• Working knowledge of:
  • Mechanical systems – pneumatics, drives, conveyors and material handling
  • Automation components – PLC, HMI, servo motors, sensors and vision systems
  • Reading engineering drawings and machine layouts
  • Manufacturing processes and shop-floor operations
• Hands-on experience in customer visits and technical requirement gathering.
• Good communication and presentation skills in English and Hindi; Kannada is an added advantage.
• Proficiency in MS Excel, PowerPoint and Word; familiarity with CRM tools.
• Willingness to travel extensively across India for customer visits, installations and trade shows.

Educational Qualification

• B.E. / B.Tech in Mechanical or Electronics Engineering (Electronics & Communication, Electrical & Electronics, Instrumentation or Mechatronics will also be considered).

Preferred Qualifications / Added Advantage

• Prior exposure to sales of special purpose machines or custom automation projects.
• Experience with customers in card manufacturing, printing, packaging, pharma or FMCG industries.
• Basic ability to view and mark up drawings in AutoCAD / SolidWorks.
• Familiarity with project tracking tools (Excel trackers, MS Project or similar).

Key Skills & Attributes

• Self-driven, target-oriented and comfortable working independently in the field.
• Strong listening and questioning skills to understand the real customer problem.
• Organised, with disciplined follow-up and documentation.
• Problem-solving mindset and eagerness to learn new technologies.
• Team player who can work smoothly with design, production and purchase teams.

What We Offer

• End-to-end exposure to custom machine building – from concept and design to commissioning.
• Opportunity to grow within The Manipal Group.
• Competitive compensation, commensurate with experience.