Technical Promotion Specialist

USTBC ABB Installation Products Inc.; Chennai; On-site; INR 900,000 - 1,500,000; Full time

Job summary

ABB India Ltd. seeks a results-driven Sales Executive to drive growth in the Chennai region for low-voltage products and related services.

You will develop market opportunities, engage architects and consultants, and convert leads into orders while maintaining a strong relationship with customers and internal teams. The role requires hands-on experience with sales tools like SFDC and Power BI, with a focus on regional expansion, accuracy in forecasting, and adherence to ABB policies and

Qualifications

• Diploma or Bachelor's degree in Electrical Engineering with relevant experience.
• Solid LV electrical product knowledge.
• Experience building relationships with customers across buildings, data centers, infrastructure.
• Proficient in SFDC, Power BI and other business tools.

Responsibilities

• Deliver customer preference, order booking, and revenue targets for Chennai cluster.
• Identify new business opportunities across Tamil Nadu and Puducherry.
• Build and maintain relationships with customers, architects, consultants, and stakeholders.
• Generate leads, support tender design, conduct product demonstrations and events.
• Prepare monthly sales forecasts and maintain documentation.

Skills

Sales experience

Market intelligence

Customer relationships

Lead generation

Technical promotion

Forecasting

Power BI

Salesforce SFDC

Team collaboration

Education

Diploma or Bachelor's in Electrical Engineering

Tools

Power BI

Salesforce SFDC

Partner Hub Doc Web

Job description

At ABB, we help industries run leaner and cleaner-and every person here makes that happen. You'll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.

This Position reports to: TEAMLEADER-TECHNICALPROMOTION

What we believe in

At ABB, we are dedicated to addressing global challenges. Our core values: care, courage, curiosity, and collaboration - combined with a focus on diversity, inclusion, and equal opportunities - are key drivers in our aim to empower everyone to create sustainable solutions. That's our story. Make it your story.

Your role and responsibilities

Responsible for the sales of products/systems/services within a designated market/division, in line with the division strategy. Meets both qualitative and quantitative sales targets to ensure sustainable order growth, revenues, profitability, market share, and customer satisfaction. Responsible to identify and develop new sales opportunities.

The work model for the role is: is: #Li_Onsite

The role will support for the ABB India Ltd for Electrification Smart Building Operations Business to be based at CHENNAI, India.

You will be mainly accountable for:

• Business Development & Target Achievement: Deliver customer preference, order booking, and revenue targets for the Chennai cluster through technical promotion, ensuring customer satisfaction and business continuity.
• Market Intelligence & Opportunity Development: Identify new business opportunities across Tamil Nadu and Puducherry for LV products, prepare customer potential lists, track market trends, and focus on competitor account conversion and customer retention.
• Customer Relationship Management: Build and maintain good relationships with customers, architects, consultants, and stakeholders across buildings, data centers, government, and infrastructure segments to promote ABB Smart Buildings and Smart Power products.
• Technical Promotion & Business Conversion: Generate leads and enquiries, support tender design and specifications, conduct product demonstrations, seminars, webinars, and promotional events, and collaborate with Product Marketing and Segment Managers to improve business conversion.
• Reporting, Tools & Compliance: Maintain customer visit plans, enquiry pipelines, promotional activities, and project updates; prepare monthly forecasts through Salesforce (SFDC); use Partner Doc Web, Salesforce, and Power BI; and ensure strict adherence to ABB policies and guidelines.

Qualifications for the role

• Diploma or Bachelor's degree (B.E.) in Electrical Engineering, with a minimum of 5 years of relevant experience.
• Solid product and market knowledge of Low Voltage (LV) electrical products.
• Good technical knowledge of Distribution Boards (DBs), DIN rail products, wiring accessories, ACBs, and MCCBs.
• Demonstrated ability to build and maintain good relationships with customers across buildings, data centers, government, and infrastructure segments.
• Established network with architects, consultants, contractors, and other key stakeholders to build customer preference and support business development.
• Proficiency in Partner Hub Doc Web, Salesforce (SFDC), Power BI, and other relevant business tools, with experience in preparing monthly sales forecasts.
• Ability to ensure strict adherence to ABB policies and guidelines while supporting sales targets, customer satisfaction, and business growth.

More about us:

ABB Smart Buildings enables optimization of energy efficiency, safety, security and comfort for any building type, through new installations or retrofit solutions. The Division offers integrated digital technologies to control HVAC, lighting, shutters, and security, in addition to energy distribution solutions including DIN rail products, enclosures and emergency lighting through to industrial plugs and sockets and conventional wiring accessories, accommodating for single family homes, multiple dwellings, commercial buildings, infrastructure and industrial applications. The Division's highly innovative technologies and digital solutions serve rising global demand among real estate developers, owners, and investors for smart building technologies that optimize energy distribution and building automation. The scalable solutions aim to deliver significant sustainable and financial benefits, meeting social and environmental demands, while being able to address even the most complex of customers' carbon reduction strategies.

Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. We welcome people from all backgrounds and experiences.