Technical Manager Sales For System Aluminium windows

Aparna Enterprises (AEL); Ahmedabad District, Surat, Vadodara; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Aparna Enterprises (AEL) is seeking a high-performing sales professional to expand our retail and channel network across the assigned geography in India. You will drive primary and secondary sales, strengthen market presence, and manage relationships with channel partners, architects, builders, and contractors.

You will own the sales lifecycle from lead generation to order conversion while ensuring timely collections and healthy cash flow. Strong CRM and MS Office skills are essential.

Qualifications

• 5 to 10 years of proven experience in channel sales, retail sales, or business development.
• Experience in building materials, construction products, tiles or paints is preferred.
• MBA/PGDM is a plus.

Responsibilities

• Drive dealer and channel expansion by onboarding new partners in the assigned territory.
• Build and manage strategic relationships with channel partners, end-users, architects, builders and contractors.
• Own end-to-end sales lifecycle from lead generation to order conversion and collections.
• Monitor market dynamics, pricing, and regional trends to identify opportunities.
• Prepare sales forecasts, pipeline updates, and MIS reports.
• Execute go-to-market strategies to ensure product availability and visibility at dealer counters.

Skills

Negotiation skills

Channel management

Interpersonal skills

CRM proficiency

MS Office / Excel

Education

Bachelor's degree (BA/Marketing/CE)

MBA/PGDM (plus)

Tools

CRM tools

MS Office (Excel)

Job description

About the Role

We are looking for a high-performing, results-driven sales professional with deep expertise in the building materials and construction products sector. In this individual contributor role, you will be responsible for expanding our retail and channel network, driving primary and secondary sales, and strengthening market presence across the allocated geography.

Key Responsibilities

• Dealer & Channel Expansion: Drive aggressive dealer/distributor appointments, onboarding, and network expansion to maximize penetration across the assigned territory.
• Relationship Management: Build and nurture long-term, strategic relationships with key stakeholders, including channel partners, end-users, architects, builders, and contractors.
• Sales & Collections Management: Own the end-to-end sales lifecyclefrom lead generation to order conversion—while strictly managing receivables and ensuring timely collections to maintain healthy cash flow.
• Market Intelligence & Competitor Tracking: Closely monitor market dynamics, competitor pricing strategies, new product launches, and regional trends to identify business opportunities and counter competitive threats.
• Forecasting & Reporting: Prepare accurate sales forecasts, pipeline updates, and Management Information System (MIS) reports to review performance against targets.
• Market Reach & Penetration: Execute Go-To-Market strategies to ensure deep product availability, visibility, and high market share across retail counters.

Added Value Points

(Additional responsibilities to ensure comprehensive execution)

• Influencer Marketing & Engagement: Plan and execute trade meets, loyalty programs, and technical seminars targeting influencers (architects, contractors, and masons) to drive brand preference and pull-based sales.
• Promotional Execution: Coordinate with the marketing team to execute regional BTL (Below-The-Line) campaigns, point-of-sale (POS) branding, and merchandising activities at dealer counters.

Candidate Profile & Qualifications

• Education: Bachelor’s degree in Business Administration, Marketing, Civil Engineering, or a related field (MBA/PGDM is a plus).
• Experience: 5 to 10 years of proven experience in channel sales, retail sales, or business development within the building materials, System Aluminium Windows experience will be preferred. Exceptional candidates with experience in categories like tiles, paints, Modular kitchens, architectural glass, architectural hardware, or construction products industry.

Core Competencies

• Exceptional negotiation, channel management, and interpersonal skills.
• Strong commercial acumen with a proven track record of meeting/exceeding sales and collection targets.
• Deep existing network of dealers, distributors, architects, and builders in the target region.
• Proficient in CRM tools and MS Office (especially Excel for MIS and forecasting).

Attributes

High energy, self-motivated, resilient, and comfortable operating as an individual contributor with high autonomy.