Drive sell-out, shopper engagement, promoter excellence, and retail execution across modern trade partners.
Ensure premium visibility, high-quality demonstrations, and strong on-ground conversion.
Key Responsibilities
- - Retail Execution & Sell-Out
- * Achieve and exceed sell-out targets across key modern trade chains.
- * Track store-wise performance, competition activity, and drive improvement actions.
- * Conduct regular store visits and audits to ensure consistent execution quality.
- - Promoter Management
- * Lead promoter recruitment, training, daily performance monitoring, and motivation.
- * Ensure promoters deliver exceptional shopper engagement, demo quality, and product storytelling.
- * Work with agency partners to maintain deployment quality and productivity discipline.
- - Visibility & Activation
- * Ensure strong merchandising standards - planogram adherence, availability, and premium visibility.
- * Plan and execute in-store activations and shopper engagement programs.
- - Partner & Cross-Functional Collaboration
- * Coordinate closely with store teams and internal stakeholders for seamless retail execution.
- * Resolve store-level operational issues promptly.
- - Performance & Reporting
- * Track KPIs including sell-out, demo conversion, and promoter productivity.
- * Manage activation budgets with clear ROI.
Requirements
- * 3–5 years in modern trade/retail execution (appliances, electronics, consumer durables preferred).
- * Strong promoter management and retail operations experience.
- * Excellent communication and stakeholder management.