Modern Trade Lead

Cowberry Industries; Surat; On-site; INR 800,000 - 1,100,000; Full time

Job summary

Cowberry Industries is seeking a result-oriented Modern Trade Lead to drive business across modern retail channels in India. The role involves developing and managing relationships with MT retailers, ensuring product availability, driving sales, and executing in-store and promotional activities.

The ideal candidate will have 2-5 years in MT sales within FMCG or related categories, with strong understanding of MT operations and buyer relationships.

Qualifications

• 2-5 years of modern trade sales experience in FMCG or related sectors.
• Experience handling modern trade accounts and retail chains is preferred.
• Existing relationships with modern trade buyers/category managers will be an added advantage.

Responsibilities

• Develop and manage MT relationships with modern trade retail chains and organized retail accounts.
• Identify and onboard new MT accounts to expand retail presence.
• Negotiate listing, pricing, promotions, and commercial terms with retailers.
• Coordinate product listings, launches, assortment, and range expansion across MT accounts.
• Ensure product availability, stock levels, and distribution across stores.
• Plan and execute MT promotions, discounts, and in-store visibility initiatives.
• Monitor sales, stock movement, and performance by account.
• Prepare sales MIS, forecasts, and performance updates.

Skills

Modern Trade sales

FMCG experience

Relationship management

Negotiation

Sales forecasting

Education

Bachelor's degree in Business Administration/Marketing/Commerce

MBA/PGDM in Sales & Marketing

Job description

About the Role

We are looking for a result-oriented Modern Trade (MT) Leadto drive COWBERRY's business across modern retail channels. The candidate will be responsible for developing and managing relationships with modern trade retailers, ensuring product availability, driving sales, and executing in-store and promotional activities.

The ideal candidate should have experience in FMCG, Food, Organic Products, or related categories, with a strong understanding of modern trade operations.

Key Responsibilities

• Develop and manage business with Modern Trade retail chains and organized retail accounts.
• Identify and onboard new modern trade accounts to expand COWBERRY's retail presence.
• Manage relationships with buyers, category managers, and key decision-makers.
• Drive sales and achieve monthly, quarterly, and annual MT targets.
• Negotiate listing, pricing, margins, promotions, visibility, and commercial terms with retail partners.
• Coordinate product listings, new launches, assortment, and range expansion across accounts.
• Ensure optimum product availability, stock levels, and distribution across stores.
• Plan and execute modern trade promotions, schemes, discounts, and in-store visibility initiatives.
• Monitor sales performance, stock movement, secondary sales, and product-wise performance.
• Analyse market trends, competitor activity, pricing, promotions, and consumer behaviour.
• Coordinate with internal teams including Supply Chain, Warehouse, Finance, Marketing, and Operations for smooth order fulfilment.
• Track purchase orders, deliveries, claims, returns, and payment follow-ups.
• Prepare regular sales MIS, account-wise reports, forecasts, and performance updates.
• Conduct regular market/store visits to ensure proper product placement, visibility, pricing, and availability.
• Identify opportunities to increase sales velocity, distribution, and shelf presence.

Education

• Bachelor's degree in Business Administration, Marketing, Commerce, or a related field.
• MBA/PGDM in Sales & Marketing will be an added advantage.

Experience

• 2-5 years of experience in Modern Trade sales, preferably in FMCG, Food, Organic Products, or Consumer Goods.
• Experience in handling modern trade accounts and retail chains is preferred.
• Candidates with existing relationships with modern trade buyers/category managers will have an added advantage.

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