Supply planning and expansion Manager

REBEL FOODS; Mumbai; On-site; INR 2,600,000 - 3,800,000; Full time

Job summary

REBEL FOODS in Mumbai is seeking an Assistant Manager / Manager - Rider Supply Planning & Expansion (DEX) with 5–8 years of experience to own end-to-end rider hiring and network expansion for the cloud kitchen business. This role spans demand forecasting, hiring design, on-ground execution, and vendor management to keep rider supply ahead of kitchen and city expansion.

The ideal candidate has hands-on rider supply experience at quick-commerce or food-delivery firms, plus the ability to model

Qualifications

• 5-8 years in rider/driver supply, fleet operations, or last-mile delivery operations at a quick-commerce, food-delivery, or logistics company with direct exposure to supply planning.
• Planning & Execution: owning rider hiring end-to-end for expansion projects from planning and design through on-ground execution.
• Vendor Management: experience managing 3PL/vendor relationships, including commercial negotiations and payouts.
• Demand-Supply Analytics: building demand-vs-fulfillment models and translating into hiring plans.
• Advanced Excel & Google Sheets: Pivot tables, VLOOKUP/XLOOKUP, INDEX-MATCH, dashboards and live trackers.
• AI Tool Fluency: comfortable using AI tools to speed up analysis, MIS automation, and reporting.
• Ground Presence: willingness to travel and be on the ground at kitchens and expansion sites.

Responsibilities

• End-to-End Rider Supply Management: Own the full lifecycle of rider hiring for kitchen-level requirements demands, sourcing, onboarding, activation, and retention across new and existing kitchens.
• Expansion Planning & Design: Partner with network planning and city teams on new kitchen launches, expansion timelines, and rider hiring plans sized to expansion.
• Demand vs Fulfilment Modelling: Build and refine rider demand forecasts by kitchen/zone/city; track gaps and drive corrective action.
• Execution Ownership: Run hiring execution on ground sourcing channels and activation camps with funnel metrics.
• Vendor & 3PL Management: Onboard vendors, manage scorecards, negotiate terms, enforce SLAs, and oversee expansion decisions.
• Market Benchmarking & New Models: Track competitor rider programs and adapt sourcing models to current market standards.
• Dashboards & MIS: Build supply-demand dashboards and MIS in Excel/Sheets; use AI to speed up analysis.
• Cross-functional Coordination: Align with kitchen ops, city teams, network planning and finance.

Skills

Rider supply

Fleet ops

Last-mile delivery

Planning & execution

Vendor management

Demand analytics

Excel & Sheets

AI tools

Field presence

Education

Graduate degree

MBA/PGDM (preferred)

Tools

Excel

Google Sheets

Job description

Role - Assistant Manager / Manager - Rider Supply Planning & Expansion (DEX)
Exp - 5 to 8 years {Mumbai - WFO}

About REBEL FOODS:

We are surrounded by the world's leading consumer companies led by technology - Amazon for retail, Airbnb for hospitality, Uber for mobility, Netflix and Spotify for entertainment, etc.

Food & Beverage is the only consumer sector where large players are still traditional restaurant companies. At Rebel Foods, we are challenging this status quo as we are building the world's most valuable restaurant company on the internet, superfast.
The opportunity for us is immense due to the exponential growth in the food delivery business worldwide which has helped us build 'The World's Largest Internet Restaurant Company' in the last few years. Rebel
Foods' current presence in India & Middle East with close to 50 brands and 4500+ internet restaurants has been built on The Rebel Operating System.
While for us it is still Day 1, we know we are in the middle of a revolution towards creating never seen before customer-first experiences. We bring you a once-in-a-lifetime opportunity to disrupt the 500-year-old industry with technology at its core.
We urge you to refer to the below to understand how we are changing the restaurant industry before applying at Rebel Foods.

https://spirit.rebelfoods.com/why-is-rebel-foods-hiring-super-talented-engineers-b88586223ebe

https://spirit.rebelfoods.com/how-to-build-1000-restaurants-in-24-months-the-rebel-method-cb5b0cea4dc8

https://spirit.rebelfoods.com/winning-the-last-frontier-for-consumer-internet-5f2a659c43db

https://spirit.rebelfoods.com/a-unique-take-on-food-tech-dcef8c51ba41

Role Summary :

We are looking for a well-rounded, experienced rider supply and expansion professional to sit within the DEX (Delivery Excellence) team and take end-to-end ownership of rider hiring and network expansion for our cloud kitchen business. This is not a pure recruitment role it is a planning-and-execution role that spans demand forecasting, hiring design, on-ground execution, and vendor management, with direct accountability for keeping rider supply ahead of kitchen and city-level expansion.

The ideal candidate has hands-on experience with rider/fleet supply at a quick-commerce or food-delivery major,understands how demand-vs-fulfilment planning works in practice, and can bring current market-standard hiring and retention models informed by how Swiggy, Zomato, Zepto, and Instamart run their rider supply engines into our own playbook.

Key Responsibilities :

• End-to-End Rider Supply Management: Own the full lifecycle of rider hiring for kitchen-level requirements demand sensing, sourcing, onboarding, activation, and retention across new and existing kitchens.
• Expansion Planning & Design: Partner with network planning and city teams on new kitchen launches,chortling, and polygon changes; design rider hiring plans that are sequenced and sized to expansion timelines, not reactive to them.
• Demand vs Fulfilment Modelling: Build and continuously refine rider demand forecasts by kitchen/zone/city; track demand-vs-fulfilment gaps and drive corrective action before they become SLA risks.
• Execution Ownership: Run hiring execution on the ground sourcing channels, activation camps, referral drives while owning funnel metrics (cost per hire, time-to-fill, fill rate) against plan.
• Vendor & 3PL Management: Own the 3PL/vendor network end-to-end onboarding, performance scorecards, commercial and payout negotiations, SLA enforcement, and vendor consolidation/expansion decisions as the network grows.
• Market Benchmarking & New Models: Track how Swiggy, Zomato, Zepto, and Instamart structure rider supply, incentive, and retention programs; adapt and pilot new sourcing and engagement models suited to current market standards rather than relying on legacy playbooks.
• Dashboards & MIS: Build and maintain supply-demand dashboards and *MIS in Advanced Excel/Google Sheets; use AI tools to speed up funnel analysis, forecasting, and reporting.
• Cross-functional Coordination: Work closely with kitchen operations, city teams, network planning, and finance to keep hiring plans, vendor commercials, and expansion timelines aligned.

Required Skills & Experience :

• Experience: 5-8 years in rider/driver supply, fleet operations, or last-mile delivery operations at a quick-commerce, food-delivery, or logistics company with direct exposure to supply planning, not just transaction hiring.
• Planning & Execution Track Record: Demonstrated experience owning rider hiring end-to-end for expansion projects from planning and design through on-ground execution ideally tied to new site/kitchen/dark-store launches.
• Vendor Management: Proven experience managing 3PL/vendor relationships, including commercial negotiations, payout structures, and performance management.
• Demand-Supply Analytics: Comfortable building demand-vs-fulfillment models and translating them into hiring plans, not just tracking headcount.
• Advanced Excel & Google Sheets: Pivot tables, VLOOKUP/XLOOKUP, INDEX-MATCH, dashboards,and formula-driven trackers; equally strong in Google Sheets for live, shared tracking.
• AI Tool Fluency: Comfortable using AI tools (e.g., Claude, ChatGPT, Copilot) to speed up analysis, MIS automation, and reporting.
• Ground Presence: Willingness to travel and be on the ground at kitchens and expansion sites regularly this is not a desk-only role.

Preferred Qualifications :

• Prior experience at Swiggy, Zomato, Zepto, Instamart, Blinkit, Porter, Rapido, or a similar platform, in a rider/driver supply, fleet planning, or expansion-focused role.
• Direct experience designing or scaling rider hiring for new market/city launches, including sourcing model design from scratch.
• Exposure to building or running rider referral, retention, and incentive programs.
• Experience negotiating and managing multi-vendor 3PL commercial structures at scale.
• Graduate in any discipline; MBA/PGDM is a plus but not mandatory depth of rider supply and expansion experience is weighted higher than pedigree.

Key Competencies :

• Ownership mindset treats rider supply as a business outcome (fulfillment, SLA, cost), not a hiring target.
• Strong planning and design orientation, balanced with a bias for on-ground execution.
• Comfortable with ambiguity able to build sourcing and expansion playbooks from scratch in new markets.
• Strong stakeholder and vendor management able to work with 3PL partners, field teams, and senior leadership in the same week.
• Data-driven decision-making, combined with a current, market-aware view of how leading quick-commerce and food-delivery players run rider supply.