Delivery Fleet Manager
Ascon Softech India
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Job summary
Gintaa is seeking an experienced Delivery Fleet Manager to lead and scale our hyperlocal delivery operations across multiple cities. The role focuses on ensuring rider availability, optimizing fleet deployment, and driving cost efficiency while maintaining high customer delivery standards.
Ideal candidates will have 5–7 years in delivery/fleet roles, strong experience in onboarding and engagement of delivery partners, and a solid background in capacity planning and performance analytics.
Qualifications
- 5–7 years of experience in delivery fleet management, last‑mile logistics, or hyperlocal operations.
- 2–3 years of experience managing sizable field/delivery teams or multi‑zone operations.
- Graduate degree in Business Administration, Operations, Logistics, or related discipline.
Responsibilities
- Own end-to-end delivery fleet operations across cities, clusters, and zones.
- Ensure rider availability based on demand, peak hours, weekends, festivals, weather, and campaigns.
- Develop daily, weekly, and monthly fleet deployment and capacity plans.
- Monitor rider availability, utilization, productivity, login patterns, and delivery performance.
- Identify supply-demand gaps and take corrective actions to maintain smooth operations.
- Drive delivery partner acquisition, onboarding, activation, and retention.
- Define and track KPIs for delivery partners and fleet teams.
- Forecast delivery demand with cross-functional teams and build rider requirement models.
- Develop incentive, referral, and engagement programs to improve retention.
- Monitor cost per delivery and optimize fleet utilization for better unit economics.
- Ensure high standards of delivery quality and customer experience.
- Lead and mentor City Fleet Managers and field teams.
Skills
Education
Tools
Job description
At Gintaa, were redefining how Indians order food. With our focus on affordability, exclusive restaurant partnerships, and hyperlocal logistics, we aim to scale across Indias Tier 1 and Tier 2 cities. Were backed by a mission-driven team and expanding rapidly – now’s the time to join the core tech leadership and build something impactful from the ground up.
We are looking for an experienced and highly execution-driven Delivery Fleet Manager to lead and scale Gintaas delivery fleet operations.
The ideal candidate will have 5–7 years of relevant experience in food delivery, quick commerce, hyperlocal logistics, e-commerce logistics, or last-mile fleet operations, with strong expertise in delivery partner acquisition, onboarding, activation, engagement, performance management, capacity planning, and city-level delivery operations.
The role will be responsible for ensuring adequate rider availability across operational zones, maintaining high delivery efficiency, controlling fleet costs, improving delivery partner retention, and ensuring a consistently reliable customer delivery experience.
- Fleet Operations & Management
- Own end-to-end delivery fleet operations across assigned cities, clusters, and delivery zones.
- Ensure sufficient delivery partner availability based on order demand, peak hours, weekends, festivals, weather conditions, and promotional campaigns.
- Develop daily, weekly, and monthly fleet deployment and capacity plans.
- Monitor rider availability, utilization, productivity, login patterns, and delivery performance.
- Identify supply-demand gaps and take corrective actions to maintain smooth delivery operations.
- Build scalable operating processes as Gintaa expands into new zones and markets.
- Drive delivery partner acquisition based on city and zone-level manpower requirements.
- Manage sourcing channels including field recruitment, referrals, agencies, local networks, and digital acquisition.
- Ensure efficient onboarding, document verification, training, activation, and first-order completion.
- Track the complete rider funnel from Lead Registration Verification Activation First Delivery Active Rider.
- Improve onboarding turnaround time and reduce drop-offs across the acquisition funnel.
- Develop referral and reactivation programs to maintain healthy fleet supply.
- Define and track operational KPIs for delivery partners and fleet teams.
- Monitor metrics such as:
- Rider utilization and productivity
- Orders per rider
- Order acceptance rate
- Pickup and delivery turnaround time
- On-time delivery rate
- Order cancellation rate
- Rider login hours
- Cost per delivery
- Rider retention and churn
- Customer complaints related to delivery
- Identify underperforming zones, clusters, or rider groups and implement corrective action plans.
- Drive continuous improvement in fleet productivity without compromising delivery quality or rider safety.
- Work closely with Business, Restaurant Operations, Product, Marketing, and Analytics teams to forecast delivery demand.
- Build rider requirement models based on order volumes, geography, delivery distance, peak-hour demand, and historical trends.
- Ensure adequate rider supply during lunch and dinner peaks, weekends, festivals, campaigns, and high-demand periods.
- Develop contingency plans for unexpected spikes in demand or rider shortages.
- Build initiatives to improve delivery partner satisfaction, engagement, and retention.
- Understand rider pain points through regular field interactions, feedback sessions, and performance analysis.
- Design and recommend incentive, referral, recognition, and engagement programs.
- Monitor rider churn and develop targeted retention and reactivation strategies.
- Ensure effective communication of payout structures, incentives, operational processes, and platform updates to delivery partners.
- Monitor and optimize delivery cost per order while maintaining fleet availability and service quality.
- Evaluate rider incentive structures based on demand, productivity, distance, peak periods, and operational requirements.
- Track incentive effectiveness and ensure programs generate measurable improvements in fleet availability and performance.
- Identify opportunities to improve unit economics through better fleet utilization, batching, zoning, and capacity management.
- Ensure high standards of pickup and delivery performance across the fleet.
- Reduce delays, cancellations, failed deliveries, incorrect handling, and delivery-related customer complaints.
- Coordinate with restaurant operations teams to resolve pickup delays and operational bottlenecks.
- Establish escalation mechanisms for critical delivery incidents.
- Ensure delivery partners follow expected standards of professionalism, hygiene, food handling, customer interaction, and road safety.
- Lead and mentor City Fleet Managers, Area/Cluster Managers, Fleet Executives, Rider Onboarding teams, and field operations personnel.
- Set clear targets and performance expectations for fleet teams.
- Conduct regular operational reviews and field audits.
- Build a high-performance culture focused on ownership, speed, data-driven decision-making, and execution.
- Develop SOPs and training programs to standardize fleet operations across locations.
- Ensure delivery partner onboarding and operations follow company policies and applicable regulatory requirements.
- Ensure required rider and vehicle documentation is appropriately verified.
- Promote road safety, responsible riding, food-handling standards, and operational discipline.
- Work with relevant internal teams to manage rider-related incidents, fraud, misconduct, and compliance issues.
- Ensure operational practices remain consistent with Gintaa's delivery-partner engagement framework.
Success in this role will primarily be measured through:
- Delivery Partner Activation Rate
- Active Rider Base
- Rider Availability / Supply Fill Rate
- Rider Utilization
- Orders per Rider
- On-Time Delivery %
- Average Delivery Time
- Order Acceptance Rate
- Delivery Cancellation / Failure Rate
- Cost per Delivery
- Rider Retention %
- Rider Churn %
- Peak-Hour Fleet Availability
- Customer Delivery Complaints
- Rider Acquisition & Activation Cost
- 5–7 years of experience in delivery fleet management, last-mile logistics, food delivery, quick commerce, e-commerce logistics, or hyperlocal operations.
- Minimum 2–3 years of experience managing sizable field/delivery teams or multi-zone operations.
- Graduate degree in Business Administration, Operations, Logistics, Supply Chain, or a related discipline.
- MBA/PGDM in Operations or Supply Chain Management will be an advantage.
- Strong understanding of gig-worker/delivery-partner operations and last-mile delivery economics.
- Experience managing delivery partner acquisition, onboarding, engagement, retention, and productivity.
- Strong knowledge of capacity planning, demand forecasting, fleet utilization, and incentive management.
- Comfortable working with operational dashboards, Excel/Google Sheets, MIS reports, and data-driven performance reviews.
- Experience working in high-volume, fast-paced, and geographically distributed operations.
Candidates with relevant experience from food delivery, quick commerce, hyperlocal delivery, or other gig-economy platforms will be preferred.
Experience managing large delivery partner/rider fleets and city-level last-mile operations will be a strong advantage.
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