Overview
At Just Global, we live and breathe B2B and believe in igniting B2B relationships. Our independent, global team actively engages with clients to put our deep technical knowledge and unique perspectives on markets and buying processes to work. We maximize insights, spark creativity, and leverage technology to inspire brand loyalty and drive recurring revenue.
Accountable for
The Supervisor, Omnichannel is accountable for driving omnichannel strategy, optimization and execution across all programmatic and direct partners and in‑house platforms, ensuring the highest level of quality work, strategic thinking, and collaboration with both internal and external partners for a select group of accounts. Working closely with media and omnichannel leads, you will lead and drive all aspects of the campaign life cycle as it pertains to omnichannel, including day‑to‑day oversight of active campaigns.
In addition, you will support agency education on the capabilities within these platforms through ongoing meeting facilitation, note‑taking, and POV creation.
Internal
- Holistic ownership of client accounts, including strategy, planning, budgeting, and reporting
- Develop and pitch innovative strategies and meaningful insights for campaigns for both new and existing clients
- Provide strategic and executional support to team members on a variety of clients with different complexities and backgrounds
- Manage and maintain active media plans within media planning platform, ensuring integrity of plans at all times for select group of accounts including budget input management in multiple platforms
- Troubleshoot issues/concerns and work with online partners to resolve as needed
- Proactively communicate with client and internal teams; prepare call agendas, and follow up with call recaps
- Research, test, and evaluate new data providers, DSP’s and other partners
- Perform in‑platform maintenance and optimizations
- Own regular budget pacing and monitoring for live campaigns to ensure accurate spend delivery, along with any recommendations on strategic test opportunities
- Analyze reports within native platforms, Excel, or Datorama, and recommend optimizations for improving campaign performance.
- Maintain quality control while ensuring projects and campaigns are executed completely, correctly, accurately, and efficiently for clients
- Ensure tactics and vendors utilized are GDPR compliant and ensure all internal processes and procedures are followed, including those specific to certain clients based on their own contractual agreements
- Help educate the agency on the capabilities within omnichannel platforms through ongoing meeting facilitation, note‑taking, and POV creation
- Ensure the omnichannel team is accurately tracking all financial processes promptly
- Determine tracking and buying guidelines and special opportunities for specific accounts
- Own and foster growth in the relationships with agency partners, where applicable
- Exhibit the ability to anticipate and solve problems
Customers
- Personal drive to onboard new clients with excellence by embodying our “Be One Team” value and collaborating with all internal teams and stakeholders throughout the onboarding process
- Translate marketing goals and brand positioning into viable media communication strategies and ideas across omnichannel landscape
- Discover and deliver new test opportunities and ‘firsts’ to drive innovative solutions to executing omnichannel campaigns based on specific client business issues and challenges
- Work closely with account and media leads to ensure strong senior client relationships on select group of accounts
- Support the development and delivery of agency RFP responses and pitches, as applicable
- Support the creation of customer case studies and award submissions, as appropriate
Market Knowledge
- Stay abreast of platform improvements and new offerings in the omnichannel space
- Specialize in topics that require cross‑team collaboration; provide agency guidance/POV development, as applicable
- Core understanding and knowledge across digital media landscape and where omnichannel intersects
- Participate and contribute to agency thought leadership initiative, as applicable
- Communicate with partners on latest and greatest ad tech in the industry
Management Responsibilities
- Manage vendor relationships and cultivate partnerships that will facilitate account growth and performance
- Be a role model and advocate for teamwork and collaboration across the agency and with partners
- For select group of accounts, direct line management, mentoring, and coaching of team ensuring best practices are shared and maintained
- Manage workflow of assigned accounts by ensuring tasks are properly delegated across relevant team members
- Ensure process and activation best practices are used across omnichannel team
- Mentor Coordinator, Associate and Manager level team members regarding omnichannel best practices and internal processes
- Support internal training and development initiatives specific to social media best practices and internal processes
What You’ll Bring
Knowledge
- Agency knowledge
- B2B Marketing – Client Knowledge
- B2B Marketing – Media Activation
- B2B Marketing – Media Planning
Skills
- Ad platforms: The Trade Desk / DV360
- Commercially astute
- Organized
- Other platforms: Asana, Basis, Nexelus
- Problem‑solving
- Programmatic campaigns: set up and execution
- Solutions oriented
- Strategic thinking
- Storytelling
- Upwards management
Experience
- 5+ years experience in a digital marketing environment, agency and/or client experience
- 5+ years experience with programmatic platforms
- 2+ years managing a team of direct reports