Manager, Omnichannel

Just Global; Mumbai; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Just Global is seeking a Manager, Omnichannel to lead omnichannel strategy, optimization, and execution across programmatic and direct partners and in-house platforms. You will own the day-to-day across active campaigns and collaborate with internal and external partners.

You will also support agency education on platform capabilities through meetings, note-taking, and POV creation, while mentoring team members to drive impactful omnichannel outcomes.

Qualifications

• Experience in a digital marketing environment with agency or client exposure.
• Strong understanding of omnichannel and programmatic foundations.
• Ability to collaborate across internal and external partners to drive campaigns.

Responsibilities

• Own client accounts’ channel strategy, budgeting, and reporting.
• Develop innovative strategies and insights for campaigns across clients.
• Provide strategic support to team members on diverse client backgrounds.
• Manage and maintain active media plans with budget inputs across platforms.
• Troubleshoot issues with online partners and coordinate with clients.
• Prepare agendas, take notes, and recap calls with clients.
• Research and evaluate new data providers and DSPs.
• Perform in-platform maintenance and optimizations.
• Monitor budget pacing and recommend test opportunities.
• Analyze reports in native platforms and Excel/Datorama for optimizations.
• Ensure GDPR compliance and internal process adherence.
• Educate agency on platform capabilities through meetings and POVs.
• Anticipate and solve problems proactively.

Skills

Active listening

Ad platforms: The Trade Desk / DV360

Analytics platforms: Google Analytics

Analytics platforms: Adobe Analytics

Challenge mediocrity

Commercially astute

Eye for detail

Organized

Other platforms: Asana

Other platforms: Nexelus

People management

Presentation skills

Prioritizing

Problem-solving

Programmatic campaigns: set up and执行

Solutions oriented

Stakeholder management

Strategic thinking

Storytelling

Upwards management

Tools

The Trade Desk

DV360

Google Analytics

Adobe Analytics

Asana

Nexelus

Job description

The Manager, Omnichannel is accountable for managing omnichannel strategy, optimization, and execution across all programmatic and direct partners and in-house platforms. The role ensures a high level of quality work, strategic thinking, and collaboration with internal and external partners for a selected group of accounts.

What you are accountable for

Working in close collaboration with media activation and omnichannel leads, you will manage all aspects of the campaign life cycle as it pertains to omnichannel, including ownership of the day‑to‑day across active campaigns.

In addition, the Manager, Omnichannel will support agency education on the capabilities within these platforms through ongoing meeting facilitation, note‑taking, and POV creation.

What you are responsible for

Internal

• Holistic ownership of client accounts for channel, including strategy, planning, budgeting, and reporting
• Help develop and pitch innovative strategies and meaningful insights for campaigns for both new and existing clients
• Provide strategic and executional support to team members on a variety of clients with different complexities and backgrounds
• Manage and maintain active media plans within media planning platform, ensuring integrity of plans at all times for select group of accounts including budget input management in multiple platforms
• Troubleshoot issues/concerns and work with online partners to resolve as needed
• Proactively communicate with client and internal teams; prepare call agendas, and follow up with call recaps
• Research, test, and evaluate new data providers, DSPs and other partners
• Perform in‑platform maintenance and optimizations
• Own regular budget pacing and monitoring for live campaigns to ensure accurate spend delivery, along with any recommendations on strategic test opportunities
• Analyze reports within native platforms, Excel or Datorama and recommend optimizations for improving campaign performance.
• Maintain quality control while ensuring projects and campaigns are executed completely, correctly, accurately, and efficiently for clients
• Ensure tactics and vendors utilized are GDPR compliant and ensure all internal processes and procedures are followed, including those specific to certain clients based on their own contractual agreements
• Help educate the agency on the capabilities within programmatic platforms through ongoing meeting facilitation, note‑taking, and POV creation
• Exhibit the ability to anticipate and solve problems

Customers

• Ability to support onboarding of new clients in close collaboration with all internal teams throughout the onboarding process
• Translate marketing goals and brand positioning into viable media communication strategies and ideas across omnichannel landscape
• Discover and deliver new test opportunities and ‘firsts’ to drive innovative solutions to executing omnichannel campaigns based on specific client business issues and challenges
• Work closely with account and media leads to ensure strong senior client relationships on select group of accounts

Market Knowledge

• Stay abreast of platform improvements and new offerings in the omnichannel space
• Core understanding and knowledge across digital media landscape and where omnichannel intersects
• Participate and contribute to agency thought leadership initiative, as applicable
• Communicate with partners on latest and greatest ad tech in the industry

Management Responsibilities

• Manage vendor relationships and cultivate partnerships that will facilitate account growth and performance
• Ensure process and activation best practices are used across omnichannel team
• Mentor Coordinator and Associate level team members regarding omnichannel best practices and internal processes
• Support internal training and development initiatives specific to social media best practices and internal processes

Qualifications

Knowledge

• Agency knowledge
• B2B Marketing – Client Knowledge
• B2B Marketing – Industry
• B2B Marketing – Media Activation
• B2B Marketing – Media Planning
• B2B Marketing – Vendor landscape

Skills

• Active listening
• Ad platforms: The Trade Desk / DV360
• Analytics platforms: Google Analytics, Adobe Analytics
• Challenge mediocrity
• Commercially astute
• Eye for detail
• Organized
• Other platforms: Asana, Nexelus
• People management
• Presentation skills
• Prioritizing
• Problem-solving
• Programmatic campaigns: set up and execution
• Solutions oriented
• Stakeholder management
• Strategic thinking
• Storytelling
• Upwards management

Experience

• 3+ years experience in a digital marketing environment, agency and/or client experience
• 3+ years experience with programmatic platforms