Programmatic - Specialist

Annalect, Omnicom Media Group India Private Limited.; Chennai District; On-site; INR 1,000,000 - 1,500,000; Full time

Job summary

Omnicom Global Solutions seeks a Programmatic Specialist to creatively manage digital media campaigns for our global brands, leveraging ad tech and the Digital Market Cycle to drive outcomes. You will work with Top Global brands and support Global clients and account Managers of our Media Solutions team, handling multi-DSP campaigns across DV360, Amazon DSP, Yahoo DSP and TTD with data-driven optimization.

The role requires strong analytical and communication skills, ability to adapt to shifts,

Qualifications

• A full-time graduate degree.
• 5 to 8 years in digital advertising; 4+ years in programmatic campaigns for large clients.
• Proven track record with at least 2 major DSPs (DV360, Amazon DSP, Yahoo DSP or TTD).
• Strong campaign setup, pacing, optimization, and issue troubleshooting across DSPs.
• Proficiency in data analysis with advanced Excel and multi-source data consolidation.
• Knowledge of brand-safety tools (IAS, DV, Channel Factory) and safe delivery.

Responsibilities

• Manage day-to-day performance of campaigns across DSPs.
• Ideate audience segmentation to reach client goals.
• Operate in fast-moving environments, evaluate signals, and drive outcomes.
• Collaborate with agency teams to develop best-in-class solutions.
• Explain platform behavior to stakeholders with clear communication.
• Describe bottom-up planning aligning client goals with activation strategies.
• Stay updated on platform changes and industry trends to inform testing.
• Mentor junior analysts/traders and act as project lead when needed.

Skills

Digital advertising

Programmatic expertise

Data analysis

Communication skills

Education

Full-time graduate degree

Tools

DV360

Amazon DSP

Yahoo DSP

The Trade Desk (TTD)

IAS

Channel Factory

Job description

Overview

About Omnicom Global Solutions

Omnicom Global Solutions (OGS) is an integral part of Omnicom Group, a leading global marketing and corporate communications company. Omnicom’s branded networks and specialty firms deliver advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialized communication solutions to over 5,000 clients across more than 70 countries.

OGS India serves as a key global capability center for Omnicom, enabling its agencies and group companies with scaled delivery, specialized expertise, and integrated solutions. Our capabilities span Media, Data & Analytics, Technology, MarTech, Commerce, Business Support Solutions, Creative Production, Healthcare, and Strategy & Insights.

With a workforce of over 7,000 professionals in India, OGS continues to expand its capabilities and global impact, supporting the evolving needs of clients and agencies. We are committed to building future-ready talent and delivering high-quality, outcome-driven solutions.

OGS India continues to expand its scale and capabilities through the integration of additional global operations, further strengthening its position as a strategic solutions engine for Omnicom.

Let’s build what’s next.

Role Overview:

We are seeking a Programmatic Specialist for an exciting role that requires you to creatively manage digital media campaigns for our global brands. Your expertise of ad tech and knowledge of the Digital Market Cycle would make you a great fit for this position. This is a great opportunity to work closely with the Top Global brands and own large and reputed accounts. Need to support Global clients and account Managers of our Media Solutions team.

Responsibilities

Roles & Responsibilities:

• Successfully managing day-to-day performance of campaigns across different DSPs including but not limited to just one of the major DSP (DV360, Amazon DSP, Yahoo DSP and TTD)
• Ideating successful audience segmentation aimed at reaching a client goal
• Comfortable working in a fast-moving environment, evaluating performance signals, and making data-backed decisions that drive outcomes.
• Working with agency team to develop best-in-class solutions based on available tech
• Strong communication skills, with the ability to simplify complex data and explain platform behavior to stakeholders
• Understands and can describe bottom-up planning, how client goals and KPI’s to platform activation strategies/tactics across the funnel.
• A passion for staying updated on platform updates, new features, and industry trends to inform testing and innovation
• Leads being a 1st time people manager role are expected to take on early level people management tasks along with project management. Similarly Specialists are expected to play a similar role of being the project lead along with being the SME (Subject Matter Expert) of programmatic.

Qualifications

Required Qualifications:

• A full-time graduate degree
• Overall, 5 to 8 years of experience towards Digital advertising, with 4+ yrs. of relevant experience in managing programmatic campaigns for large clients.
• Proven track record of working on min. 2 of the major DSPs (DV360, Amazon DSP, Yahoo DSP and TTD)
• Strong command of campaign setup, pacing management, performance optimization, and troubleshooting technical or delivery issues across multiple DSPs and ad servers
• Proficiency in data analysis with strong Excel skills (pivots, formulas) and experience consolidating multi-source data for reporting, dashboards or automations
• Working knowledge of brand-safety tools (IAS, DV, Channel Factory) and ability to ensure safe, compliant campaign delivery.
• Expert knowledge of digital programmatic buying with hands-on experience using demand-side platforms for large-scale clients. Supply side experience will be a plus.
• Working knowledge of the holistic digital landscape: video, display, social, programmatic, and marketing analytics.

Preferred Qualifications:

• Strong analytical skills and logical reasoning to manage daily deliverables
• Excellent written and verbal communication skills
• Comfortable working in rotational shifts
• Exposure to campaign planning, including vendor evaluation, budget allocation, and KPI definition.
• Comfortable contributing to workflow improvements and operational efficiency initiatives
• Ability to mentor junior analysts/traders, review tasks & workflows and guide best practices with/without managing direct reports.