Manager, Omnichannel

Trilliad, LLC; India; On-site; INR 900,000 - 1,400,000; Full time

Job summary

Just Global is seeking a Manager, Omnichannel to lead omnichannel strategy, optimization, and execution across programmatic and direct partners, partnering with internal teams to ensure high-quality work and strategic outcomes. You will own day-to-day campaign life cycle for select accounts and drive insights across platforms.

The role includes educating teams on platform capabilities, coordinating with vendors, and maintaining effective budgets while seeking test opportunities to enhance

Qualifications

• 3+ years experience in a digital marketing environment, agency and/or client experience.
• 3+ years experience with programmatic platforms.

Responsibilities

• Holistic ownership of client accounts for channel, including strategy, planning, budgeting, and reporting.
• Develop and pitch innovative strategies and meaningful insights for campaigns for new and existing clients.
• Provide strategic and executional support to team members on various clients with different complexities.
• Manage and maintain active media plans within media planning platforms, including budget input across multiple platforms.
• Troubleshoot issues and coordinate with online partners to resolve.
• Communicate with client and internal teams; prepare call agendas and recaps.
• Research, test, and evaluate new data providers, DSPs, and other partners.
• Perform in-platform maintenance and optimizations.
• Own budget pacing and monitoring for live campaigns with recommendations for tests.
• Analyze reports and recommend optimizations for campaign performance.
• Maintain quality control ensuring campaigns are executed correctly and efficiently.
• Ensure GDPR compliance and follow client-specific contractual requirements.
• Educate the agency on platform capabilities through meetings and POVs.
• Anticipate and solve problems.

Skills

The Trade Desk

DV360

Organized

Asana

Nexelus

Programmatic execution

Problem-solving

Strategic thinking

Storytelling

Upwards management

Commercial acumen

Tools

The Trade Desk

DV360

Asana

Nexelus

Job description

At Just Global, we live and breathe B2B and believe in igniting B2B relationships. Our independent, global team actively engages with clients to put our deep technical knowledge and unique perspectives of markets and buying processes to work. We maximize insights, we spark creativity, and we leverage technology to inspire brand loyalty and drive recurring revenue. We are the heart of B2B.

What you are accountable for

The Manager, Omnichannel is accountable for managing omnichannel strategy, optimization and execution across all programmatic and direct partners and in-house platforms and works to ensure the highest level of quality work, strategic thinking, and collaboration with both internal and external partners for a select group of accounts. Working in close collaboration with media activation and omnichannel leads, you will manage all aspects of the campaign life cycle as it pertains to omnichannel including ownership of the day-to-day across active campaigns.

In addition, the Manager, Omnichannel will support agency education on the capabilities within these platforms through ongoing meeting facilitation, note taking, and POV creation.

What you are responsible for

Internal

• Holistic ownership of client accounts for channel, including strategy, planning, budgeting, and reporting
• Help develop and pitch innovative strategies and meaningful insights for campaigns for both new and existing clients
• Provide strategic and executional support to team members on a variety of clients with different complexities and backgrounds
• Manage and maintain active media plans within media planning platform, ensuring integrity of plans at all times for select group of accounts including budget input management in multiple platforms
• Troubleshoot issues/concerns and work with online partners to resolve as needed
• Proactively communicate with client and internal teams; prepare call agendas, and follow up with call recaps
• Research, test, and evaluate new data providers, DSP’s and other partners
• Perform in-platform maintenance and optimizations
• Own regular budget pacing and monitoring for live campaigns to ensure accurate spend delivery, along with any recommendations on strategic test opportunities
• Analyze reports within native platforms, excel or Datorama and recommend optimizations for improving campaign performance.
• Maintain quality control while ensuring projects and campaigns are executed completely, correctly, accurately, and efficiently for clients
• Ensure tactics and vendors utilized are GDPR compliant and ensure all internal processes and procedures are followed, including those specific to certain clients based on their own contractual agreements
• Help educate the agency on the capabilities within programmatic platforms through ongoing meeting facilitation, note taking, and POV creation
• Exhibit the ability to anticipate and solve problems

Customers

• Ability to support onboarding of new clients in close collaboration with all internal teams throughout the onboarding process
• Translate marketing goals and brand positioning into viable media communication strategies and ideas across omnichannel landscape
• Discover and deliver new test opportunities and ‘firsts’ to drive innovative solutions to executing omnichannel campaigns based on specific client business issues and challenges
• Work closely with account and media leads to ensure strong senior client relationships on select group of accounts

Market Knowledge

• Stay abreast of platform improvements and new offerings in the omnichannel space
• Core understanding and knowledge across digital media landscape and where omnichannel intersects
• Participate and contribute to agency thought leadership initiative, as applicable
• Communicate with partners on latest and greatest ad tech in the industry

Management Responsibilities

• Manage vendor relationships and cultivate partnerships that will facilitate account growth and performance
• Ensure process and activation best practices are used across omnichannel team
• Mentor Coordinator and Associate level team members regarding omnichannel best practices and internal processes
• Support internal training and development initiatives specific to social media best practices and internal processes

What you’ll bring [knowledge, skills, and/or experience]

Knowledge

• Agency knowledge
• B2B Marketing – Client Knowledge
• B2B Marketing – Media Activation
• B2B Marketing – Media Planning

Skills

• Ad platforms: The Trade Desk / DV360
• Commercially astute
• Organized
• Other platforms: Asana, Nexelus
• Problem-solving
• Programmatic campaigns: set up and execution
• Solutions oriented
• Strategic thinking
• Storytelling
• Upwards management

Experience

• 3+ years experience in a digital marketing environment, agency and/or client experience
• 3+ years experience with programmatic platforms