Strategic account Management specialist

Social Beat; Chennai; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Social Beat in Chennai is seeking a Strategic Account Specialist to manage client relationships, oversee project execution, and drive strategy for digital marketing engagements.

You will be the primary client contact, align services with business objectives, and lead cross-functional teams to deliver on time and with measurable impact. Solid background in adtech/Martech and data-driven decision-making is essential.

Qualifications

• Bachelor's degree in Business, Marketing, or a related field.
• 2-4+ years of experience in account management, client servicing, or a related role.
• Proficiency in digital platforms and mediums (Google, Meta, YouTube, Affiliates and other platforms) and how they impact growth of brands
• Proven experience in managing and growing client relationships.
• Strong project management skills with the ability to manage multiple projects simultaneously.
• Excellent communication and interpersonal skills.
• Strategic thinker with the ability to analyze market trends and make data-driven decisions.
• Experience in leading and mentoring a team.

Responsibilities

• Manage external stakeholder relationships and build strong, lasting connections with clients.
• Act as the primary point of contact for clients, addressing their needs and managing expectations.
• Align services with clients' business objectives and regularly communicate updates and feedback.
• Ensure client satisfaction (CSat), revenue growth, and client retention.
• Oversee the execution of projects from initiation to completion.
• Develop project timelines, allocate resources effectively, and monitor progress to ensure timely delivery.
• Review presentations, reports, and creative assets for accuracy and quality.
• Provide feedback and guidance to team members to improve deliverables.
• Implement standards and processes to maintain consistent quality.
• Track revenue and goals, ensuring alignment with client and company objectives.
• Identify upsell and cross-sell opportunities to maximize client value and deepen share of wallet
• Explore ways to leverage technology to enhance client experiences and streamline operations.
• Develop strategic plans to meet clients' objectives.
• Analyze market trends and competitor activities to inform strategic decisions.
• Collaborate with the strategy team to develop tailored strategies and evaluate their effectiveness.
• Generate creative ideas and solutions to address client needs.
• Ensure ideations align with client objectives and brand identity.
• Possess a strong understanding of the company's products and services.
• Acquire expertise in various tools and platforms such as Meta, Google Analytics, Content, SEO, Marketplace, Influencer Marketing, and Marketing Automation.
• Conduct research to identify industry trends and market opportunities.
• Analyze data and market reports to assess competitive landscapes.
• Provide insights and recommendations based on market analysis.
• Adapt strategies to capitalize on emerging trends and opportunities.

Skills

Client relationship management

Digital marketing knowledge

Strategic thinking

Communication skills

Team leadership

Education

Bachelor's degree in Business, Marketing, or a related field

Tools

Google Analytics

Meta

SEO tools

Marketing Automation

Job description

As a Strategic Account Specialist, you will play a crucial role in managing and nurturing client relationships, overseeing project execution, and driving strategic initiatives. You will be the primary point of contact for clients, ensuring their needs are met and their business objectives are achieved. This role requires a deep understanding of market trends, strong project management skills, and the ability to develop and implement effective strategies.

Key Responsibilities:

Client Servicing/Relationships:

• Manage external stakeholder relationships and build strong, lasting connections with clients.
• Act as the primary point of contact for clients, addressing their needs and managing expectations.
• Align services with clients' business objectives and regularly communicate updates and feedback.
• Ensure client satisfaction (CSat), revenue growth, and client retention.

Project/Account Management:

• Oversee the execution of projects from initiation to completion.
• Develop project timelines, allocate resources effectively, and monitor progress to ensure timely delivery.
• Review presentations, reports, and creative assets for accuracy and quality.
• Provide feedback and guidance to team members to improve deliverables.
• Implement standards and processes to maintain consistent quality.
• Track revenue and goals, ensuring alignment with client and company objectives.
• Identify upsell and cross-sell opportunities to maximize client value and deepend share of wallet
• Explore ways to leverage technology to enhance client experiences and streamline operations.

Strategy and Ideation/Brainstorming:

• Develop strategic plans to meet clients' objectives.
• Analyze market trends and competitor activities to inform strategic decisions.
• Collaborate with the strategy team to develop tailored strategies and evaluate their effectiveness.
• Generate creative ideas and solutions to address client needs.
• Ensure ideations align with client objectives and brand identity.

Overall Knowledge of Digital & Social Beat Offerings:

• Possess a strong understanding of the company's products and services.
• Acquire expertise in various tools and platforms such as Meta, Google Analytics, Content, SEO, Marketplace, Influencer Marketing, and Marketing Automation.

Industry Trends, Market Analysis:

• Conduct research to identify industry trends and market opportunities.
• Analyze data and market reports to assess competitive landscapes.
• Provide insights and recommendations based on market analysis.
• Adapt strategies to capitalize on emerging trends and opportunities.

What qualities are we looking for in you?

• Exhibit adaptability, inclusivity, sincerity, curiosity, entrepreneurial spirit, and teamwork.
• Blend creative and data-driven mindsets, with a passion for quantifiable marketing outcomes.
• Maintain a positive attitude and curiosity towards digital marketing, grasping concepts quickly and making sound judgments.
• Lead and mentor a team, inspiring all levels of staff and developing talent.
• Create a collaborative and outcomes-driven environment, managing multiple projects and clients.
• Display insightful business sense and interest in adtech & martech for value creation, adapting to dynamic environments.
• Be a proactive and organized go-getter, taking initiative and thinking ahead.

Qualifications:

• Bachelor's degree in Business, Marketing, or a related field.
• 2-4+ years of experience in account management, client servicing, or a related role.
• Proficiency in digital platforms and mediums (Google, Meta, YouTube, Affiliates and other platforms) and how they impact growth of brands
• Proven experience in managing and growing client relationships.
• Strong project management skills with the ability to manage multiple projects simultaneously.
• Excellent communication and interpersonal skills.
• Strategic thinker with the ability to analyze market trends and make data-driven decisions.
• Experience in leading and mentoring a team.