Store Sales Executive

Big Byte; Ludhiana; On-site; INR 180,000 - 240,000; Full time

Benefits offered by this job

Food allowance

Provident fund

Health insurance

Job summary

Big Byte Ideas Unlimited is seeking a confident Direct Sales Executive to drive B2C sales at our retail store in Ludhiana. You will assist customers with gifting, packaging, and customized solutions, while converting walk-ins into sales and maintaining premium customer experience.

Key tasks include handling inquiries via in-store visits, phone, WhatsApp, and Instagram; upselling, cross-selling and following up on quotations. Strong communication and a target-driven attitude are essential.

Qualifications

• Excellent verbal communication and customer handling.
• Confident, well-groomed and presentable for in-store interactions.
• Experience in retail sales or gifting is preferred.
• Comfortable engaging with customers via WhatsApp and Instagram.

Responsibilities

• Welcome and assist customers at the Big Byte retail store.
• Understand customer requirements and budgets for gifting options.
• Recommend products, hampers, boxes, and customized solutions.
• Achieve daily, monthly, and seasonal sales targets.
• Convert walk-ins and enquiries into confirmed sales; upsell/cross-sell for higher AOV.
• Record accurate customer and order details; assist with billing and payments.
• Coordinate with design/production/operations teams for customized orders.
• Gather customer feedback and relay insights to management.

Skills

Customer handling

Verbal communication

Sales

Walk-in to sale conversion

Upselling

Cross-selling

Follow-up

WhatsApp

Instagram

Excel (basic)

Tools

Excel

Job description

About the Role

Big Byte Ideas Unlimited is looking for a confident, enthusiastic and customer-focused Direct Sales Executive to join our retail team.

The candidate will be responsible for driving B2C sales at Big Bytes retail store, assisting customers with their gifting and packaging requirements, handling enquiries, converting walk-ins into sales and ensuring a premium customer experience.

Key Responsibilities

• Welcome and assist customers visiting the Big Byte retail store.
• Understand customer requirements, occasions, preferences and budgets.
• Recommend suitable gifting products, hampers, boxes and customized solutions.
• Achieve daily, monthly and seasonal sales targets.
• Convert walk-in customers and enquiries into confirmed sales.
• Upsell and cross-sell relevant products to increase average order value.
• Handle customer enquiries through in-store visits, phone, WhatsApp and Instagram.
• Follow up with customers on quotations, pending enquiries and customized orders.
• Understand and accurately record requirements for customized products.
• Coordinate with the design, production and operations teams for customized orders.
• Clearly communicate pricing, customization details and delivery timelines to customers.
• Maintain accurate customer and order records.
• Assist with billing, payment collection and order documentation.
• Maintain strong relationships with existing customers and encourage repeat purchases.
• Promote seasonal and occasion-based collections and offers.
• Maintain the presentation, organization and cleanliness of the retail store.
• Ensure products are properly displayed, labelled and replenished.
• Collect customer feedback and communicate useful insights to management.
• Prepare daily sales and customer reports for management.

Key Performance Indicators (KPIs)

• Daily and monthly sales revenue
• Walk-in to sales conversion rate
• Average order value
• Number of customized orders
• Repeat customer sales
• Upselling and cross-selling performance
• Customer enquiry conversion
• Customer follow-up efficiency
• Achievement of seasonal sales targets

Candidate Profile

The ideal candidate should be:

• Confident, well-groomed and presentable.
• Excellent in verbal communication and customer handling.
• Passionate about sales and customer service.
• Comfortable interacting with customers from different backgrounds.
• Good at understanding customer requirements and suggesting suitable products.
• Strong in follow-ups, persuasion and negotiation.
• Target-oriented and self-motivated.
• Comfortable using WhatsApp, Instagram and basic Excel/computer applications.
• Willing to work during peak festive and gifting seasons.

Preferred Experience

Experience in retail sales, premium gifting, lifestyle products, fashion, jewellery, FMCG or other customer-facing retail businesses will be an advantage.

What We Expect

We are looking for someone who doesn't simply attend customers, but actively converts opportunities into sales, builds relationships and contributes to the growth of Big Byte's retail business.

Compensation & Incentives

Along with a fixed salary, Big Byte offers a performance-driven incentive structure. The selected candidate will have the opportunity to earn additional commission on qualifying bulk sales and incentives for every new customer acquired through self-generated leads, including cold calling, walk-ins, WhatsApp, Instagram, referrals and other sales channels. Additional performance bonuses may be offered for achieving and exceeding monthly and seasonal sales targets.

Perks and benefits

• Food allowance
• Provident fund
• Health insurance