Store Sales Executive

Gmmco; Kolhapur District, Nagpur District, Jalna; On-site; INR 350,000 - 600,000; Full time

Job summary

Gmmco is seeking a customer-focused Sales Support executive at our Kolhapur branch to handle walk-in, phone, and digital enquiries, support parts operations, and drive sales opportunities across machines, parts, and digital solutions.

You will generate leads, prepare quotations, manage SAP transactions, and coordinate order fulfilment while promoting eCommerce adoption and maintaining store presentation to ensure excellent customer experience.

Qualifications

• 2-5 years of experience in dealership operations, parts operations, customer support, inside sales, telesales, retail sales, or branch operations.
• Experience in construction equipment, mining equipment, commercial vehicles, automotive dealerships, industrial equipment, or heavy machinery preferred.
• Working knowledge of SAP or similar ERP systems preferred.

Responsibilities

• Serve as the primary point of contact for branch customers by handling walk-in, phone, and digital enquiries.
• Support parts operations, generate sales opportunities, and deliver a seamless customer experience across machines, parts, and digital solutions.
• Engage customers to understand requirements, prepare quotations, and follow up to drive order conversion.
• Generate leads for machine sales, rentals, product support, and aftermarket solutions.
• Handle parts enquiries, availability checks, pricing requests, quotations, order processing, and delivery coordination.
• Create and process parts orders in SAP and manage invoicing, debit/credit notes, returns, and core transactions.
• Promote eCommerce adoption and digital ordering channels; support store branding and merchandising.
• Record customer feedback and satisfaction scores; coordinate timely resolution with relevant teams.

Skills

Customer Orientation

Sales & Opportunity Generation

Quotation & Invoicing

Communication & Relationship Building

Attention to Detail

Planning & Follow-up

Education

Diploma / Bachelor's Degree in Mechanical Engineering, Automobile Engineering, Commerce, Business Administration, or related discipline

Tools

SAP

Job description

Role & responsibilities

Role Purpose

Serve as the primary point of contact for branch customers by handling walk-in, phone, and digital enquiries, supporting parts operations, generating sales opportunities, and delivering a seamless customer experience across machines, parts, and digital solutions.

Customer Engagement & Sales

• Engage with customers to understand their requirements and recommend appropriate machine, parts, and solution offerings.
• Prepare quotations and follow up to drive order conversion.
• Generate leads for machine sales, rentals, product support, and aftermarket solutions.
• Promote genuine parts, lubricants, consumables, and value-added offerings.
• Pitch new products, solutions, and digital advancements, including eCommerce adoption.

Proactive Customer Outreach

• Conduct outbound customer calls using machine population records, quotation databases, campaign lists, and inactive customer databases.
• Follow up on open quotations, pending opportunities, and renewal opportunities.
• Identify cross-sell, upsell, and repeat business opportunities.
• Re-engage dormant customers and support customer retention initiatives.

Parts Operations

• Handle parts enquiries, availability checks, pricing requests, quotations, order processing, and delivery coordination.
• Create and process parts orders in SAP.
• Process parts invoicing, debit notes, credit notes, returns, claims, and core transactions.
• Track backorders, capture lost sales, and coordinate order fulfilment.
• Promote customer adoption of the eCommerce platform and digital ordering channels.
• Support inventory accuracy, stock movement initiatives, and periodic stock verification activities.

Store Operations & Customer Experience

• Ensure the store, customer reception area, displays, and promotional materials are maintained in a professional and customer-friendly manner.
• Support implementation of store branding, merchandising, and product promotion initiatives.
• Record customer feedback and customer satisfaction scores through surveys and customer interactions.
• Track customer concerns and coordinate timely resolution with relevant teams.
• Support branch initiatives to improve customer satisfaction, retention, and loyalty.

SAP, Invoicing & Administration

• Perform SAP transactions related to parts orders, customer transactions, and branch commercial activities.
• Process parts invoices, debit notes and credit notes accurately and on time.
• Maintain customer, machine, quotation and transaction records.
• Support branch reporting and business review requirements through accurate data management.

Qualification & Experience

• Diploma / Bachelor's Degree in Mechanical Engineering, Automobile Engineering, Commerce, Business Administration, or related discipline.
• 2-5 years of experience in dealership operations, parts operations, customer support, inside sales, telesales, retail sales, or branch operations.
• Experience in construction equipment, mining equipment, commercial vehicles, automotive dealerships, industrial equipment, or heavy machinery preferred.
• Working knowledge of SAP or similar ERP systems preferred.

Key Competencies

• Customer Orientation
• Sales & Opportunity Generation
• Parts Operations & Order Management
• Quotation & Invoicing Management
• SAP Proficiency
• Digital & eCommerce Awareness
• Communication & Relationship Building
• Attention to Detail
• Planning & Follow-up

Key Success Measures (KPIs)

• Customer enquiries handled
• Proactive customer calls completed
• Leads generated and converted
• Sales
• Quotation conversion rate
• Parts order fulfilment rate
• Parts quotation and invoicing accuracy
• Backorder closure rate
• Lost sales recovery
• eCommerce adoption and transactions generated
• SAP transaction accuracy
• Customer satisfaction score
• Open quotation closure rate
• Customer feedback collection and closure
• Store upkeep and merchandising compliance