Store Manager

Lenskart; Phagwara; On-site; INR 600,000 - 900,000; Full time

Job summary

Lenskart is seeking a Store Manager to bridge strategy and execution, driving store sales, conversions and customer satisfaction. You will lead staff, develop talent and ensure smooth operations while maintaining high morale across the team.

The role focuses on customer service excellence, POS proficiency, stock control and adherence to SOPs, with a strong emphasis on coaching and performance management to meet targets.

Qualifications

• Must have undergraduate or graduate degree with relevant store management experience.
• Total experience: minimum 2 years as store manager (for graduate) or 6 years total with 2 years in store leadership.
• Ability to link strategy to execution and lead staff.
• Strong communication, listening, and customer-service orientation.

Responsibilities

• Manage store operations and drive sales, conversions and customer satisfaction.
• Coach staff and maintain high morale; drive sales vs. plan.
• Handle customer queries and complaints; ensure SOPs are followed.
• Recruit, train, and develop team; provide on-the-job guidance.
• Monitor cash reconciliation and stock/merchandise availability.
• Schedule shifts and manage staff levels to meet business needs.

Skills

Strategy execution

People development

Relationship building

Communication & listening

Adaptability

Multitasking

Education

Under Graduate

Graduate

Tools

POS System

Job description

Reporting to Area Operations Manager

Skip Level City/Zonal Manager

About the Role

A Store Manager at Lenskart acts as an important link between strategy and execution. He/she drives the store towards achieving all assigned metrics of Store Sales, Conversions, Customer satisfaction etc. and is responsible for keeping a high level of morale among the store staff, developing them, controlling attrition, and ensuring smooth operations at the store.

Responsibilities

• Area Activities expected to be performed by a Lenskart Store Manager
• Greeting customers when they enter store and coaching the team to do the same
• Displaying commitment towards providing exceptional Customer Service and ensuring that
• Lenskart associates also treat Customer Satisfaction as a priority
• Dealing with customer service issues such as queries and complaints at store level and ensuring this is consistent with the team
• Customer focus:
• Driving Net
• Promoter Score
• Striving to have long lasting and fruitful relationships with each of our customers
• Driving the sales of the store to meet the allotted targets by allocating the targets to the staff
• Developing a culture of high sales performance expectations, i.e. Sales Leadership
• Motivating and inspiring the field team to drive for results
• Driving sales vs. plan
• Assessing field capability and establish performance priorities at group level
• Assisting in recruiting and selecting high potential staff
• People development
• Providing effective on-the-job training and guidance to team members making use of company training modules
• Delivering clear, motivating and constructive feedback in a timely manner to all retail associates
• Evaluating the training needs of store associates and working closely with L&D department to execute the developmental plan (Attrition Control)
• Understanding the reasons for attrition and taking measures to control it
• Monitoring cash reconciliation to ensure there is no mismatch of store funds
• Ensuring availability of required merchandise and services
• Conducting stocktakes regularly
• Cash & Inventory management
• Ensuring the staff at store level has basic understanding of POS System to ensure transactions are properly and effectively processed
• Performing the necessary quality checks for the new products
• Working very closely with other departments till the product reaches the customer and ensuring the best customer experience to the Lenskart Customer
• Ensuring that all store employees, including the Optometrist, are taken care of and their issues are resolved
• Supervision
• Ensuring that the eye check-ups are conducted as per the SOP and maintain high quality
• standards
• Ensuring that all SOPs for retail are implemented successfully and adhered to by store employees
• Updating colleagues on business performance, new initiatives and other important issues
• Scheduling the teams shift timings to meet the stores business needs and demands
• Ensuring staffing levels are adequate to effectively operate the store
• SOP adherence & implementation
• Maintaining the store as per Lenskart standards, regularly cleaning the frames and other
• equipment at the store
• Ensuring the security of all Lenskart equipment and that there is no shortage of stock units or damage in the store
• Store upkeep & maintenance .

Personal attributes & competencies

• Minimum qualification: Under Graduate can apply with minimum 6 years of total experience and 2 years as a store manager
• Graduate with minimum 4 years of total experience and 2 years as a store manager
• Ability to act as a link between strategy and execution
• Ability to develop and inspire people to achieve their best
• Ability to build rapport and trusting relationships
• Ability to understand stated and unstated needs of the customer and offer solutions
• Clear communication and active listening skills
• Ability to adapt to a changing environment and openness to learn
• Proactive task ownership, result-orientation, and customer-orientation Ability to multitask and organize activities based on priority .