Store Manager

Lenskart; Amravati; On-site; INR 600,000 - 900,000; Full time

Job summary

Lenskart in Amravati is seeking a Store Manager to bridge strategy and execution, drive sales and maintain high staff morale.

You will coach the team, ensure customer satisfaction, oversee stock, POS operations, and implement SOPs to deliver a superior in-store experience. The role requires leadership, strong communication, and the ability to multitask in a fast-paced retail environment.

Qualifications

• Ability to act as a link between strategy and execution.
• Ability to develop and inspire people to achieve their best.
• Ability to build rapport and trusting relationships.
• Clear communication and active listening skills.

Responsibilities

• Drive store sales to meet targets by allocating targets to staff and creating a high‑performing sales culture.
• Coach the team to deliver exceptional customer service and maintain high customer satisfaction.
• Manage stock, cash, and inventory; conduct regular stocktakes and ensure POS accuracy.
• Recruit and develop staff; provide on‑the‑job training and feedback.
• Monitor store performance, SOP adherence, and implement improvements.
• Maintain store standards and coordinate with other departments to ensure smooth operations.
• Ensure asset security and minimize shrinkage; manage store upkeep and cleanliness.

Skills

People management

Customer service

Sales leadership

Communication

Education

Undergraduate degree

Graduate degree

Job description

About the Role

A Store Manager at Lenskart acts as an important link between strategy and execution. He/she drives the store towards achieving all assigned metrics of Store Sales, Conversions, Customer satisfaction etc. and is responsible for keeping a high level of morale among the store staff, developing them, controlling attrition, and ensuring smooth operations at the store.

Responsibilities

• Area Activities expected to be performed by a Lenskart Store Manager
• Greeting customers when they enter store and coaching the team to do the same
• Displaying commitment towards providing exceptional Customer Service and ensuring that
• Lenskart associates also treat Customer Satisfaction as a priority
• Dealing with customer service issues such as queries and complaints at store level and ensuring this is consistent with the team
• Customer focus:
• Driving Net
• Promoter Score
• Striving to have long lasting and fruitful relationships with each of our customers
• Driving the sales of the store to meet the allotted targets by allocating the targets to the staff Developing a culture of high sales performance expectations, i.e. Sales Leadership
• Motivating and inspiring the field team to drive for results
• Driving sales vs. plan
• Assessing field capability and establish performance priorities at group level
• Assisting in recruiting and selecting high potential staff
• People development
• Providing effective on-the-job training and guidance to team members making use of company training modules
• Delivering clear, motivating and constructive feedback in a timely manner to all retail associates
• Evaluating the training needs of store associates and working closely with L&D department to execute the developmental plan
• (Attrition Control)
• Understanding the reasons for attrition and taking measures to control it
• Monitoring cash reconciliation to ensure there is no mismatch of store funds
• Ensuring availability of required merchandise and services
• Conducting stocktakes regularly
• Cash & Inventory management
• Ensuring the staff at store level has basic understanding of POS System to ensure transactions are properly and effectively processed
• Performing the necessary quality checks for the new products
• Working very closely with other departments till the product reaches the customer and ensuring the best customer experience to the Lenskart Customer
• Ensuring that all store employees, including the Optometrist, are taken care of and their issues are resolved
• Supervision
• Ensuring that the eye check-ups are conducted as per the SOP and maintain high quality standards
• Ensuring that all SOPs for retail are implemented successfully and adhered to by store employees
• Updating colleagues on business performance, new initiatives and other important issues
• Scheduling the teams shift timings to meet the stores business needs and demands
• Ensuring staffing levels are adequate to effectively operate the store
• SOP adherence & implementation
• Maintaining the store as per Lenskart standards, regularly cleaning the frames and other equipment at the store
• Ensuring the security of all Lenskart equipment and that there is no shortage of stock units or damage in the store
• Store upkeep & maintenance

Personal attributes & competencies

Minimum qualification: Under Graduate can apply with minimum 6 years of total experience and 2 years as a store manager

Graduate with minimum 4 years of total experience and 2 years as a store manager

Ability to act as a link between strategy and execution

Ability to develop and inspire people to achieve their best

Ability to build rapport and trusting relationships

Ability to understand stated and unstated needs of the customer and offer solutions

Clear communication and active listening skills

Ability to adapt to a changing environment and openness to learn

Proactive task ownership, result-orientation, and customer-orientation Ability to multitask and organize activities