Retail Store Manager

Lenskart; Phagwara; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Lenskart is seeking a Store Manager in Punjab/Phagwara to bridge strategy and execution, drive sales, ensure customer satisfaction, and maintain store operations.

You will lead staff, coach, recruit, train, and implement SOPs, manage inventory and cash, and ensure high service standards. The role demands excellent communication and the ability to adapt to a fast-paced retail environment.

Qualifications

• Graduate degree is required.
• Strong customer service and communication skills.
• Ability to lead and coach store staff.
• Ability to build rapport with customers and understand needs.
• Proactive, organized, and goal-driven.

Responsibilities

• Greet customers and coach staff to do the same.
• Maintain exceptional customer service and customer satisfaction.
• Handle customer service issues at store level.
• Drive store sales to meet targets by assigning goals to staff.
• Lead store SOPs, inventory, and cash handling with accuracy.
• Recruit, onboard, and train store associates; monitor attrition and performance.
• Ensure SOPs and POS transactions are processed correctly.
• Ensure eye care SOPs and product standards are followed.

Skills

Customer service

Leadership / people management

Communication

Relationship building

Sales orientation

Education

Graduate

Tools

POS System

Job description

Reporting to Area Operations Manager

Skip Level City/Zonal Manager

About the Role

A Store Manager at Lenskart acts as an important link between strategy and execution. He/she drives the store towards achieving all assigned metrics of Store Sales, Conversions, Customer satisfaction etc. and is responsible for keeping a high level of morale among the store staff, developing them, controlling attrition, and ensuring smooth operations at the store.

Responsibilities

• Greeting customers when they enter store and coaching the team to do the same
• Displaying commitment towards providing exceptional Customer Service and ensuring that
• Lenskart associates also treat Customer Satisfaction as a priority
• Dealing with customer service issues such as queries and complaints at store level and ensuring
• this is consistent with the team
• Striving to have long lasting and fruitful relationships with each of our customers Drivingsalesvs. Driving the sales of the store to meet the allotted targets by allocating the targets to the staff
• Developing a culture of high sales performance expectations, i.e. Sales Leadership plan Motivating and inspiring the field team to drive for results
• Assessing field capability and establish performance priorities at group level
• People Assisting in recruiting and selecting high potential staff
• Providing effective on-the-job training and guidance to team members making use of company development training modules
• (Attrition Delivering clear, motivating and constructive feedback in a timely manner to all retail associates
• Evaluating the training needs of store associates and working closely with L&D department to Control) execute the developmental plan
• Understanding the reasons for attrition and taking measures to control it
• Monitoring cash reconciliation to ensure there is no mismatch of store funds

Cash & Inventory

• Ensuring availability of required merchandise and services
• Conducting stocktakes regularly
• Ensuring the staff at store level has basic understanding of POS System to ensure transactions management are properly and effectively processed
• Performing the necessary quality checks for the new products
• Working very closely with other departments till the product reaches the customer and ensuring the best customer experience to the Lenskart CustomerEnsuring that all store employees, including the Optometrist, are taken care of and their issues
• Supervision are resolved
• Ensuring that the eye check-ups are conducted as per the SOP and maintain high quality standards . Ensuring that all SOPs for retail are implemented successfully and adhered to by store employees

SOP adherence & implementation

• Updating colleagues on business performance, new initiatives and other important issues
• Scheduling the teams shift timings to meet the stores business needs and demands
• Ensuring staffing levels are adequate to effectively operate the storeMaintaining the store as per Lenskart standards, regularly cleaning the frames and other
• Storeupkeep & maintenance equipment at the store
• Ensuring the security of all Lenskart equipment and that there is no shortage of stock units or damage in the store.

Personal attributes & competencies

• Minimum qualification: Graduate
• Ability to act as a link between strategy and execution
• Ability to develop and inspire people to achieve their best
• Ability to build rapport and trusting relationships
• Ability to understand stated and unstated needs of the customer and offer solutions
• Clear communication and active listening skills
• Ability to adapt to a changing environment and openness to learn
• Proactive task ownership, result-orientation, and customer-orientation
• Ability to multitask and organize activities based on priority