Store Manager

FableStreet; Delhi; On-site; INR 558,000 - 893,000; Full time

Job summary

FS Life, encompassing brands such as Fable Street and Pink Fort, is seeking a dynamic Store Manager for its South Delhi women’s apparel store. The role emphasizes sales leadership, customer experience, and daily operations management.

The ideal candidate will drive store performance, close sales, and lead a retail team to meet targets, while ensuringbrand presentation and stock control. Experience in fashion retail is essential.

Qualifications

• Minimum 5+ years of experience in retail, preferably in women’s apparel or fashion brands.
• Proven track record of achieving sales targets and driving revenue growth.
• Strong customer conversion, negotiation, and deal-closing skills.

Responsibilities

• Drive store sales and consistently achieve monthly and quarterly targets.
• Convert walk-ins into customers through effective selling, upselling, and strong closing techniques.
• Lead, motivate, and manage the sales team to maximize productivity and performance.
• Monitor sales KPIs, conversion rates, average transaction value, and individual targets.
• Oversee daily store operations, inventory management, and visual merchandising.
• Ensure excellent customer service, customer retention, and brand presentation.
• Train team members on product knowledge, styling, and sales techniques.

Skills

Sales

Closing skills

Leadership

Communication

Team management

Customer service

Job description

Store Manager Womens Apparel

Location: South Delhi
Experience: 5+ Years
Industry: Fashion / Womens Apparel Retail

Company Brief

FS Life is a group of homegrown brands focused on apparel and lifestyle needs for the modern Indian woman, with brands including Fable Street and Pink Fort.

Role Overview

We are looking for a dynamic and target-driven Store Manager with strong sales acumen, excellent closing skills, and proven experience in leading retail teams. The candidate will be responsible for driving store performance, managing daily operations, and delivering an exceptional customer experience.

Key Responsibilities

• Drive store sales and consistently achieve monthly and quarterly targets.


• Convert walk-ins into customers through effective selling, upselling, and strong closing techniques.


• Lead, motivate, and manage the sales team to maximize productivity and performance.


• Monitor sales KPIs, conversion rates, average transaction value, and individual targets.


• Oversee daily store operations, inventory management, and visual merchandising.


• Ensure excellent customer service, customer retention, and brand presentation.


• Train team members on product knowledge, styling, and sales techniques.

Requirements

• Minimum 5+ years of experience in retail, preferably in women’s apparel or fashion brands.


• Proven track record of achieving sales targets and driving revenue growth.


• Strong customer conversion, negotiation, and deal-closing skills.


• Excellent leadership, communication, and team management abilities.


• Good understanding of retail operations, inventory, and sales KPIs.


• Passion for fashion, styling, and customer experience.