Sr. Specialist Digital Marketing

Mypulse Io; Mumbai; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Mypulse Io in Mumbai is seeking a hands-on Sr. Specialist - Digital Marketing to own our digital ecosystem, including our website, social media, SEO/SEM, and email campaigns.

You will work with the content and UI/UX teams to optimize user experiences, analyze data with GA4, and translate insights into actions that boost visibility, engagement, and leads.

This full-time Mumbai-based role requires strategic thinking, initiative, and collaboration in a fast-paced environment.

Qualifications

• Bachelor's degree in Marketing or related field.
• 4+ years hands-on digital marketing experience.
• Proficiency with GA4 and website analytics.
• Experience with LinkedIn marketing, SEO/SEM, and email marketing.
• CMS and design tools like WordPress, Canva, or Photoshop.

Responsibilities

• Own social media calendars and execute monthly plans.
• Create and analyze content performance on LinkedIn and other platforms.
• Manage website, SEO/SEM, and email campaigns.
• Plan and optimize digital marketing campaigns to drive visibility and leads.
• Use GA4 to track performance and derive insights.
• Collaborate with content and UI/UX to improve campaigns.
• Oversee email marketing campaigns and basic automation.
• Ensure brand consistency across digital touchpoints.
• Share data-driven recommendations with stakeholders based on performance.
• Support paid campaigns as needed.

Skills

Social media

LinkedIn marketing

SEO/SEM

Google Analytics GA4

Email marketing

WordPress CMS

Canva / Photoshop

Data-driven mindset

Communication skills

Team collaboration

Education

Bachelor's degree in Marketing

Tools

WordPress CMS

Canva

Photoshop

Google Ads

Meta Ads

Job description

Sr. Specialist Digital Marketing

Location: Mumbai

Relevant Experience: 5 - 8 years

Employment Type: Full Time

Working Hours: 11:30am to 8:30pm

Location: Andheri Chakala

The Role

We are looking for a hands‑on Sr. Specialist - Digital Marketing who is ready to take ownership of our digital ecosystem including our website, social media, SEO/SEM, email marketing, and digital campaigns. This role is ideal for someone who enjoys both strategic thinking and day‑to‑day execution, and who uses data to continuously improve outcomes.

You will work closely with content team to bring campaigns to life and ensure our digital presence stays engaging, consistent, and on‑brand.

Key Responsibilities

• Own and manage social media channels, including planning and execution of monthly and quarterly social media calendars
• Create, publish, and analyze content performance across LinkedIn and other social platforms to drive engagement and visibility
• Manage the company website, social media channels, SEO/SEM, email marketing, and digital campaigns
• Plan, execute, and optimize digital marketing initiatives to drive visibility, engagement, and leads.
• Use Google Analytics (GA4) and other tools to track performance and generate actionable insights
• Create and analyze content performance across LinkedIn and other social platforms
• Work closely with content and UI/UX teams to improve user experience and campaign effectiveness
• Manage email marketing campaigns and basic automation workflows
• Ensure brand consistency across all digital touchpoints
• Share clear recommendations and insights with stakeholders based on data and performance trends

Key Skills, Experience & Qualifications

• Bachelors degree in Marketing, Business, Communications, or a related field
• 4+ years of hands‑on experience in digital marketing roles
• Strong experience with: Website analytics (Google Analytics / GA4)
• Social media marketing (especially LinkedIn)
• SEO and SEM
• Email marketing
• Comfortable using tools such as Canva or Photoshop and CMS platforms like WordPress
• Data‑driven mindset with the ability to turn insights into action
• Strong communication and collaboration skills

Good to Have

• Experience in B2B, SaaS, or technology‑focused companies
• Exposure to paid campaigns (Google Ads / Meta Ads)
• Experience working closely with design, content, or UX teams
• A proactive, ownership‑driven approach to work

What We’re Looking For

• Someone who takes initiative and ownership, not just execution briefs
• A balance of creativity and analytical thinking
• Comfortable working in a fast‑moving, collaborative environment
• Curious, adaptable, and eager to keep learning