Sr. Social Media Executive

Flora Fountain; Ahmedabad District; On-site; INR 334,800 - 558,000; Full time

Job summary

Flora Fountain is seeking a Sr. Social Media Executive to enhance our social media presence in Ahmedabad. You will develop and execute effective social media strategies, create engaging content, and analyze campaign performance.

With 2+ years of experience, you should have a strong understanding of various platforms, excellent communication skills, and the ability to work independently as well as collaboratively. The role involves hands-on content creation and client management to drive brand engagement.

Qualifications

• 2+ years of experience in social media management or a similar role.
• Strong understanding of various social media platforms and their best practices.
• Proficiency in content creation, including video production and photography.

Responsibilities

• Create strategies and content calendars to engage the target audience.
• Develop engaging videos, photos, infographics, and text posts.
• Manage and update the company’s social media profiles.
• Respond to comments, messages, and inquiries from followers.
• Monitor performance metrics to optimize future campaigns.

Skills

Social media management

Content creation

Communication skills

Analytical skills

Job description

Job Description

We are seeking a Sr. Social Media Executive with 2+ years of experience to manage and enhance our social media presence. In this role, you will be responsible for developing and executing social media strategies, creating and managing content, engaging with customers, and analyzing the effectiveness of campaigns. You will work closely with internal teams and clients to drive brand awareness and engagement across various social media platforms.

Responsibilities

• Planning and developing social media: create strategies, content calendars, and campaign ideas to effectively engage the target audience and drive results.
• Crafting compelling content: develop or oversee the creation of engaging videos, photos, infographics, and text posts that align with the brand’s voice and objectives.
• Posting content across social media accounts: manage and update the company’s social media profiles, ensuring that content is posted timely and consistently.
• Engaging with customers on different channels: respond to comments, messages, and inquiries from followers across social media platforms. Manage and update the company’s Google My Business profile.
• Analyzing running campaigns: monitor performance metrics, track engagement, and adjust strategies as needed to optimize future campaigns and improve results.
• Staying top of the latest social media trends: keep updated on social media trends, emerging technologies, and platform changes to ensure the company’s strategy is innovative and effective.
• Content creation: be hands‑on in shooting and editing basic content, ensuring it meets brand standards and resonates with the target audience.
• Managing clients: coordinate with clients regularly, conduct research, develop strategies, run campaigns, and share monthly content calendars and performance reports.

Requirements

• 2+ years of experience in social media management or a similar role.
• Strong understanding of various social media platforms (Facebook, Instagram, LinkedIn, Twitter, etc.) and their best practices.
• Proficiency in content creation, including video production, photography, and basic editing skills.
• Strong communication skills, both written and verbal.
• Ability to work independently as well as in collaboration with a team.
• Analytical skills to assess campaign performance and adjust strategies accordingly.
• Familiarity with social media analytics tools and platforms.