Sr Seo Specialist

Quarks Technosoft Pvt. Ltd.; Dadri; On-site; INR 1,000,000 - 1,500,000; Full time

Job summary

Quarks Technosoft Pvt. Ltd. is seeking a Senior SEO Specialist to drive B2B organic growth, optimize content for AI-powered search, and lead a comprehensive SEO program.

You will manage technical SEO, content optimization, and cross-functional collaboration to boost visibility and lead generation. Ideal candidates will have deep expertise in AEO and GEO, strong analytical skills, and hands-on experience with GA4, GSC, and leading SEO tools.

Qualifications

• 5-7 years of hands-on SEO experience in a B2B or tech environment.
• Strong knowledge of B2B SEO, AEO, and GEO strategies.
• Proficient with GA4, GSC, SEMrush, Ahrefs, Screaming Frog.

Responsibilities

• Develop and execute SEO strategies to improve organic rankings, website traffic, and lead generation for B2B audiences.
• Implement AEO strategies to optimize content for featured snippets, FAQs, conversational queries, and direct answers.
• Implement GEO strategies to improve brand visibility and citations across AI-powered search platforms and generative search experiences.
• Conduct comprehensive keyword research, search intent analysis, competitor analysis, and content gap assessments.
• Manage technical SEO activities, including site audits, crawlability, indexation, website architecture, Core Web Vitals, and schema markup.
• Optimize website pages, landing pages, blogs, and other content through on-page SEO best practices.
• Collaborate with content, digital marketing, product, and web development teams to improve search performance.
• Monitor and analyze SEO performance using GA4, GSC, and other tools.
• Track organic traffic, keyword rankings, click-through rates, conversions, backlinks, and AI search visibility.
• Develop link-building and digital PR strategies to improve domain authority and website credibility.
• Stay updated on Google algorithm updates, AI search developments, and evolving SEO best practices.
• Prepare regular performance reports, insights, and actionable recommendations for continuous improvement.

Skills

B2B SEO

AEO

GEO

Technical SEO

Keyword Research

Content Strategy

On-page SEO

Off-page SEO

Analytics

Link Building

Tools

Google Search Console

Google Analytics 4

SEMrush

Ahrefs

Screaming Frog

Job description

Experience: 5-7 Years
Location: Noida
Employment Type: Full-Time
Work Mode: Work From Office

Role Overview

We are looking for an experienced Senior SEO Specialist with strong expertise in B2B SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO). The ideal candidate will be responsible for improving organic visibility, driving qualified traffic, strengthening search performance, and optimizing content for traditional search engines as well as AI-powered search platforms.

The candidate should have a strong understanding of technical SEO, keyword research, content strategy, on-page and off-page optimization, and emerging AI-driven search trends.

Key Responsibilities

• Develop and execute SEO strategies to improve organic rankings, website traffic, and lead generation for B2B audiences.
• Implement AEO strategies to optimize content for featured snippets, FAQs, conversational queries, and direct answers.
• Implement GEO strategies to improve brand visibility and citations across AI-powered search platforms and generative search experiences.
• Conduct comprehensive keyword research, search intent analysis, competitor analysis, and content gap assessments.
• Manage technical SEO activities, including site audits, crawlability, indexation, website architecture, Core Web Vitals, and schema markup.
• Optimize website pages, landing pages, blogs, and other content through on-page SEO best practices.
• Collaborate with content, digital marketing, product, and web development teams to improve search performance.
• Monitor and analyze SEO performance using Google Analytics 4, Google Search Console, and other SEO tools.
• Track organic traffic, keyword rankings, click-through rates, conversions, backlinks, and AI search visibility.
• Develop link-building and digital PR strategies to improve domain authority and website credibility.
• Stay updated on Google algorithm updates, AI search developments, and evolving SEO best practices.
• Prepare regular performance reports, insights, and actionable recommendations for continuous improvement.

Required Skills & Qualifications

• 5-7 years of hands-on experience in SEO, preferably in a B2B or technology-driven organization.
• Strong knowledge of B2B SEO, AEO, and GEO strategies.
• Proven experience in technical SEO, on-page SEO, off-page SEO, and content optimization.
• Experience optimizing content for AI-driven search experiences, including Google AI Overviews and generative search platforms.
• Proficiency in tools such as Google Search Console, Google Analytics 4, SEMrush, Ahrefs, Screaming Frog, or similar tools.
• Understanding of structured data, schema markup, internal linking, crawl budget, indexing, and Core Web Vitals.
• Strong analytical skills with the ability to translate SEO data into actionable business insights.
• Excellent communication, content optimization, and stakeholder management skills.

Preferred Qualifications

• Experience in B2B SaaS, IT services, technology, or enterprise-focused businesses.
• Knowledge of AI-assisted content optimization and entity-based SEO.
• Familiarity with content management systems such as WordPress and SEO automation tools.
• Understanding of how search visibility contributes to lead generation, conversions, and business growth.

Key Performance Indicators (KPIs)

• Growth in organic traffic and qualified B2B leads.
• Improvement in keyword rankings and organic click-through rates.
• Increased visibility in featured snippets and AI-generated search results.
• Growth in referring domains and website authority.
• Improvements in technical SEO health, conversions, and content performance.

Ideal Candidate:

A data-driven SEO professional who combines traditional SEO expertise with AEO and GEO strategies to improve discoverability across search engines and AI-powered platforms.