Sr. Marketing Analyst

HIVE MINDS DIGITAL MARKETING SCHOOL; Gurugram District; On-site; INR 600,000 - 900,000; Full time

Job summary

HiveMinds is seeking a results-driven SEM Specialist to lead paid search campaigns across Google, Yahoo, and Bing. You will optimize spend, analyze data, and drive ROI through rigorous testing and optimization.

Requirements include proven SEM experience, familiarity with bid management tools, analytics platforms, and knowledge of HTML/CSS/JavaScript constraints. Based in India with a marketing-focused mindset.

Qualifications

• Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
• Well-versed in performance marketing, conversion and online customer acquisition.
• Up-to-date with trends and best practices in search engine marketing.
• In-depth experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite).
• Experience with website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
• Strong analytical skills and experience generating SEM reports.
• Familiarity with A/B and multivariate experiments.
• Working knowledge of HTML, CSS, and JavaScript development and constraints.

Responsibilities

• Execute tests, collect and analyze data, identify trends to maximize ROI in paid search campaigns.
• Track, report, and analyze website analytics and PPC initiatives and campaigns.
• Manage campaign expenses, stay on budget, estimate monthly costs and reconcile discrepancies.
• Optimize ad copy and landing pages for paid search campaigns.
• Perform ongoing paid keyword discovery, expansion and optimization.
• Research and analyze competitor advertising links.

Skills

SEM experience

Performance marketing

Bid management tools

Analytics platforms

A/B testing

HTML/CSS/JS basics

Tools

Click Equations

Marin

Kenshoo

Search Ignite

Job description

What are we looking for?

• Proven SEM experience and success managing PPC campaigns across Google, Yahoo and Bing
• Well-versed in performance marketing, conversion, and online customer acquisition
• Up-to-date with the latest trends and best practices in search engine marketing
• In-depth experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
• Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
• Strong analytical skills and experience generating SEM reports
• Familiarity with A/B and multivariate experiments
• Working knowledge of HTML, CSS, and Java‑Script development and constraints

What will you do?

• Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
• Optimize copy and landing pages for paid search engine marketing campaigns
• Perform ongoing paid keyword discovery, expansion and optimization
• Research and analyze competitor advertising links

About HiveMinds

HiveMinds is a full-service digital marketing agency, it is part of the Madison group. In the last 11 years, Hiveminds has contributed to the stellar growth of a few start-ups that have now become unicorns in the country. Our clients span across countries- India, UAE, USA, Malaysia and industries insurance, education, food-tech, health-tech, cryptocurrency, FMCG, appliances etc. We have dedicated teams for google ads, Facebook, amazon marketplace , Flipkart, native ad platforms etc. Our teams are spread across Bangalore (head office), Mumbai, Delhi-NCR and Dubai.