Group Head - Performance Marketing

HiveMinds; Gurugram District; On-site; INR 600,000 - 1,200,000; Full time

Job summary

HiveMinds in India is seeking a skilled SEM specialist to manage paid search campaigns and analyze data to drive ROI across Google, Yahoo and Bing.

You will optimize ad copy and landing pages, perform ongoing keyword discovery, monitor budgets, and generate SEM reports to guide decisions.

Join a fast-growing digital marketing agency with diverse clients and cross-team collaboration across Bangalore, Mumbai, Delhi-NCR and Dubai.

Qualifications

• Proven SEM experience managing PPC campaigns across major networks.
• Strong ability to analyze data and derive ROI insights.
• Up-to-date with search marketing trends and best practices.
• Experience with bid-management tools and analytics platforms.
• Ability to create actionable SEM reports.
• Knowledge of A/B and multivariate testing.

Responsibilities

• Execute tests, collect and analyze data, identify trends and insights to achieve maximum ROI in paid search campaigns.
• Track, report, and analyze website analytics and PPC initiatives and campaigns.
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
• Optimize copy and landing pages for paid search engine marketing campaigns.
• Perform ongoing paid keyword discovery, expansion and optimization.
• Research and analyze competitor advertising links.

Skills

SEM experience

PPC campaigns

Performance marketing

Analytics

A/B testing

Budget management

Tools

Click Equations

Marin

Kenshoo

Search Ignite

Google Analytics

NetInsight

Omniture

WebTrends

Job description

• Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
• Optimize copy and landing pages for paid search engine marketing campaigns
• Perform ongoing paid keyword discovery, expansion and optimization
• Research and analyze competitor advertising links

What are we looking for?

• Proven SEM experience and success managing PPC campaigns across Google, Yahoo and Bing
• Well-versed in performance marketing, conversion, and online customer acquisition
• Up-to-date with the latest trends and best practices in search engine marketing
• In-depth experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
• Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
• Strong analytical skills and experience generating SEM reports
• Familiarity with A/B and multivariate experiments

About HiveMinds

HiveMinds is a full-service digital marketing agency, it is part of the Madison group. In the last 11 years, Hiveminds has contributed to the stellar growth of a few start-ups that have now become unicorns in the country. Our clients span across countries- India, UAE, USA, Malaysia and industries insurance, education, food-tech, health-tech, cryptocurrency, FMCG, appliances etc. We have dedicated teams for google ads, Facebook, amazon marketplace , Flipkart, native ad platforms etc. Our teams are spread across Bangalore (head office), Mumbai, Delhi-NCR and Dubai.