Associate Consultant

HiveMinds; Bengaluru; On-site; INR 520,000 - 780,000; Full time

Job summary

A leading digital marketing agency in Bengaluru seeks a skilled digital marketing professional with proven experience in managing PPC campaigns and a strong analytical background. Your role will involve executing tests, analyzing data, and optimizing marketing strategies across platforms like Google and Bing. The ideal candidate holds a BS/MS in Marketing, is well-versed in HTML, CSS, JavaScript, and has hands-on experience with analytics tools like Google Analytics. Join our dynamic team and contribute to our continued success in driving client growth.

Qualifications

• Proven SEM experience in managing successful PPC campaigns.
• Familiar with performance marketing and customer acquisition.
• Experience in generating SEM reports.
• Experience with bid management tools and analytics platforms.

Responsibilities

• Execute tests and analyze data for paid search campaigns.
• Track and report on analytics and PPC initiatives.
• Manage campaign budgets and reconcile discrepancies.
• Optimize marketing copy and landing pages.
• Conduct ongoing keyword research and analysis.
• Research competitor advertising links and adapt strategies.

Skills

PPC campaign management

Performance marketing

Data analysis

Keyword optimization

HTML

CSS

JavaScript

A/B testing

Education

BS/MS degree in Marketing or related field

Tools

Google Analytics

Click Equations

Marin

Kenshoo

Omniture

WebTrends

WebTrends

Job description

What will you do?

• Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
• Optimize copy and landing pages for paid search engine marketing campaigns
• Perform ongoing paid keyword discovery, expansion and optimization
• Research and analyze competitor advertising links

What are we looking for?

• Proven SEM experience and success managing PPC campaigns across Google, Yahoo and Bing
• Well-versed in performance marketing, conversion, and online customer acquisition
• Up-to-date with the latest trends and best practices in search engine marketing
• In-depth experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
• Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
• Strong analytical skills and experience generating SEM reports
• Familiarity with A/B and multivariate experiments
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• BS/MS degree in Marketing or a quantitative, test-driven

About HiveMinds

HiveMinds is a full-service digital marketing agency, it is part of the Madison group. In the last 11 years, Hiveminds has contributed to the stellar growth of a few start-ups that have now become unicorns in the country. Our clients span across countries- India, UAE, USA, Malaysia and industries insurance, education, food-tech, health-tech, cryptocurrency, FMCG, appliances etc. We have dedicated teams for google ads, Facebook, amazon marketplace , Flipkart, native ad platforms etc. Our teams are spread across Bangalore (head office), Mumbai, Delhi-NCR and Dubai.