Sr. Marketing Analyst

HiveMinds; Gurugram District; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

HiveMinds, a full-service digital marketing agency, seeks an experienced SEM specialist to drive paid search strategy in India. You will manage PPC campaigns across major engines, optimize bids, and improve ROI while leveraging analytics to inform decision-making.

Responsibilities include testing, trend analysis, budget tracking, and optimization of ad copy and landing pages. Strong analytical skills and familiarity with A/B testing are essential.

Qualifications

• Proven SEM experience managing PPC campaigns across Google, Yahoo, and Bing.

Responsibilities

• Execute tests, analyze data, identify trends to maximize ROI.
• Track and report analytics and PPC initiatives.
• Manage campaign budgets and reconcile monthly costs.
• Optimize ad copy and landing pages for paid search.
• Conduct ongoing keyword discovery, expansion and optimization.
• Research competitor advertising links.

Skills

SEM Experience

PPC Management

ROI Optimization

A/B Testing

Analytical Thinking

Campaign ROI reporting

Tools

Click Equations

Marin

Kenshoo

Search Ignite

Google Analytics

NetInsight

Omniture

WebTrends

Job description

• Proven SEM experience and success managing PPC campaigns across Google, Yahoo and Bing
• Well-versed in performance marketing, conversion, and online customer acquisition
• Up-to-date with the latest trends and best practices in search engine marketing
• In-depth experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
• Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
• Strong analytical skills and experience generating SEM reports
• Familiarity with A/B and multivariate experiments

What will you do?

• Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
• Optimize copy and landing pages for paid search engine marketing campaigns
• Perform ongoing paid keyword discovery, expansion and optimization
• Research and analyze competitor advertising links

About HiveMinds

HiveMinds is a full-service digital marketing agency, it is part of the Madison group. In the last 11 years, Hiveminds has contributed to the stellar growth of a few start-ups that have now become unicorns in the country. Our clients span across countries- India, UAE, USA, Malaysia and industries insurance, education, food-tech, health-tech, cryptocurrency, FMCG, appliances etc. We have dedicated teams for google ads, Facebook, amazon marketplace , Flipkart, native ad platforms etc. Our teams are spread across Bangalore (head office), Mumbai, Delhi-NCR and Dubai.