Group Head

HIVE MINDS DIGITAL MARKETING SCHOOL; Bengaluru; On-site; INR 600,000 - 900,000; Full time

Job summary

Responsibilities include tracking analytics, managing budgets, optimizing ad copy and landing pages, and ongoing keyword discovery and competitive analysis. A strong analytics background and experience with A/B testing are essential.

Qualifications

• Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
• Strong knowledge of performance marketing, conversions and online customer acquisition.
• Up-to-date with trends and best practices in search engine marketing.
• Experience with bid management tools such as Click Equations, Marin, Kenshoo and Search Ignite.
• Experience with analytics tools including Google Analytics, NetInsight, Omniture, WebTrends.
• Strong analytical skills and SEM reporting experience.
• Familiarity with A/B and multivariate experiments.
• Working knowledge of HTML, CSS, and JavaScript development.
• BS/MS in Marketing or a quantitative, test-driven field.

Responsibilities

• Execute tests, collect and analyze data, identify trends and insights to maximize ROI in paid search campaigns.
• Track, report and analyze website analytics and PPC initiatives and campaigns.
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
• Optimize copy and landing pages for paid search engine marketing campaigns.
• Perform ongoing paid keyword discovery, expansion and optimization.
• Research and analyze competitor advertising links.

Skills

SEM experience

PPC campaigns

Performance marketing

Conversion optimization

Analytics reports

A/B testing

HTML/CSS/JS basics

Bid management tools

Google Analytics

Education

Marketing degree

Tools

Click Equations

Marin

Kenshoo

Search Ignite

Job description

What will you do?

• Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
• Optimize copy and landing pages for paid search engine marketing campaigns
• Perform ongoing paid keyword discovery, expansion and optimization
• Research and analyze competitor advertising links

What are we looking for?

• Proven SEM experience and success managing PPC campaigns across Google, Yahoo and Bing
• Well-versed in performance marketing, conversion, and online customer acquisition
• Up-to-date with the latest trends and best practices in search engine marketing
• In-depth experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
• Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
• Strong analytical skills and experience generating SEM reports
• Familiarity with A/B and multivariate experiments
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• BS/MS degree in Marketing or a quantitative, test-driven

About HiveMinds

HiveMinds is a full-service digital marketing agency, it is part of the Madison group. In the last 11 years, Hiveminds has contributed to the stellar growth of a few start-ups that have now become unicorns in the country. Our clients span across countries- India, UAE, USA, Malaysia and industries insurance, education, food-tech, health-tech, cryptocurrency, FMCG, appliances etc. We have dedicated teams for google ads, Facebook, amazon marketplace , Flipkart, native ad platforms etc. Our teams are spread across Bangalore (head office), Mumbai, Delhi-NCR and Dubai.