Associate Manager- Ecommerce

Marico; Ahmedabad District; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Marico is seeking an experienced eCommerce/Marketing professional to lead budget control and portfolio strategy across major marketplaces such as Amazon and Flipkart. You will drive performance marketing ROAS, identify white spaces for new launches, and coordinate with Supply Chain to ensure high fill rates.

Ideal candidates have 3–5 years in eCommerce, strong understanding of unit economics, and hands-on experience with marketplace platforms and BI dashboards.

Qualifications

• 3–5 years in eCommerce, preferably within Beauty/Personal Care (BPC) or FMCG.
• Deep knowledge of Amazon/Flipkart ecosystems.
• Understanding unit economics: shipping costs, gateway fees, commissions, returns.

Responsibilities

• Budgetary control across multi-crore monthly budgets for performance marketing and promotions.
• Define channel-specific product mix and hero products for marketplaces.
• Oversee PPC/AMS strategy and Portfolio ROAS management.

Skills

Budget management

PPC/AMS

Data analysis

E-commerce platforms

Forecasting

Education

Bachelor's degree in Marketing/Business

Tools

Amazon Seller Central

Flipkart Seller Panel

Myntra/Ajio platforms

Power BI/Tableau

Job description

Key Responsibilities

• Budgetary Control: Manage multi-crore monthly budgets across performance marketing, and platform promotions
• Portfolio Strategy: Define the channel-specific product mix. Decide which "hero" products (e.g., Whisky Smoke, Beard Oils) lead on marketplaces
• Performance Marketing Strategy: Oversee the PPC/AMS strategy. Move beyond execution to "Portfolio ROAS" management, balancing brand-building spends with high-intent conversion ads.
• Product Innovation: Identify "White Spaces" by analyzing search trends and competitor gaps. Provide data-backed inputs to the R&D/NPD teams for new launches (e.g., trimmers, premium fragrances).
• Inventory Governance: Work with the Supply Chain and Demand Planning teams to ensure 98%+ fill rates. Prevent OOS (Out of Stock)
• Regional Disposition: Lead the strategy for Pan-India inventory placement (FBA/FBF/Regional Centers) to ensure "Next Day Delivery" for the urban Beardo consumer.
• Account management: Liaising with marketplace managers of Amazon, Flipkart for solving account issues, building relationships, aligning internal teams for success
• Operations and channel hygiene: Manage and oversee day-to-day operations of the E commerce platform (viz. Amazon, Flipkart, Myntra, Ajio, etc.) Cover all activities including listing, forecasting, marketing, supply chain, payments reconciliation
• Listing Hygiene: Audits on listing - competition, own products, keywords, providing deep insights and inputs on observations, driving interventions to completion to achieve goal
• Dashboarding: Shift from manual reporting to automated, real-time BI. Monitor health metrics: CAC, LTV, Retention Rate, AOV, and Contribution Margin 1 & 2.
• Competitor Intelligence: Proactively track competitor pricing and share-of-voice (SOV) to drive tactical interventions.

Ideal Candidate Profile

• Experience: 3-5 years in eCommerce, preferably within Beauty/Personal Care (BPC) or FMCG.
• Platform Expertise: Deep knowledge of the Amazon/Flipkart
• Financial Acumen: Must understand the "Unit Economics" of eCommerceshipping costs, payment gateway fees, marketplace commissions, and return rates (RTO).