Sr. Manager/ AGM – Marketing (JD-0027)

Sant Nirankari Health City; Delhi; On-site; INR 1,800,000 - 3,200,000; Full time

Job summary

Sant Nirankari Health City is seeking a dynamic Marketing Manager to lead the development and execution of integrated marketing initiatives for our new state-of-the-art hospital in Delhi. You will build the hospital brand, drive patient engagement, and align marketing goals with business strategy.

The role covers digital, PR and events, with leadership across cross-functional teams and external partners to deliver campaigns across domestic, international, corporate, and medical tourism segments.

Qualifications

• MBA in Marketing, Communications, or related field.
• 12-15 years of healthcare marketing experience.
• Proven expertise in digital marketing, brand building, and PR.
• Strong communication, analytical, and leadership skills.

Responsibilities

• Develop and implement comprehensive marketing strategies for brand awareness and patient acquisition.
• Lead integrated campaigns across digital, print, outdoor and media platforms.
• Create and manage annual marketing calendars aligned with hospital milestones.
• Monitor market trends, patient demographics and competitor activities.
• Plan events, health camps, and CSR activities to boost local engagement.
• Coordinate empanelment with TPAs, CGHS, and other health schemes; align with stakeholders.

Skills

Marketing Strategy

Digital Marketing

Brand Building

Public Relations

Leadership

Analytics

Education

MBA in Marketing

MBA in Communications

Tools

Google Analytics

SEO Tools

CRM Systems

Content Management Systems

Job description

Overview: We are looking for a dynamic and strategic Marketing Manager to lead the development and execution of integrated marketing initiatives for our upcoming state-of-the-art hospital. The ideal candidate will play a pivotal role in building the hospital’s brand presence, driving patient engagement, and ensuring alignment between marketing goals and overall business objectives.

Key Responsibilities

• Marketing Strategy & Execution:
  • Develop and implement comprehensive marketing strategies to enhance brand awareness and drive patient acquisition.
  • Lead integrated campaigns across digital, print, outdoor, and other media platforms to promote hospital services and specialties.
  • Create and manage annual marketing calendars aligned with hospital milestones and service launches.
  • Continuously monitor market trends, patient demographics, and competitor activities to refine positioning and offerings.
  • Conduct research and data analysis to support strategy development and performance evaluation.
  • Strategize and execute marketing initiatives across various domains—domestic, international, corporate, and medical tourism to enhance hospital visibility and patient inflow.
• Digital & Social Media Marketing:
  • Oversee content creation and community management across all social media channels.
  • Manage SEO/SEM, website development, email marketing, and online reputation to maximize visibility.
  • Utilize analytics tools to track campaign performance and patient conversion metrics.
• Public Relations & Community Engagement:
  • Act as a liaison between the hospital, media agencies, and public stakeholders to promote a positive brand image.
  • Plan and manage events, health camps, and CSR activities to increase local engagement.
  • Build and nurture relationships with media houses, influencers, and healthcare journalists.
• Leadership & Coordination:
  • Collaborate closely with clinical departments and management to align marketing efforts with hospital goals.
  • Coordinate with internal teams to support marketing needs for new departments, doctors, or technologies.
  • Liaise with external vendors, creative agencies, and service providers to ensure timely execution of campaigns.
• Performance Evaluation:
  • Track and analyse the ROI of marketing campaigns and recommend improvements.
  • Review the effectiveness of past marketing efforts and assess the potential of new strategies.
  • Prepare regular reports and dashboards for senior management.
• Hospital Empanelment & Insurance Coordination:
  • Drive the empanelment of the hospital with TPAs, ECHS, CGHS, etc and other government and corporate health schemes to expand patient access.
  • Maintain and strengthen professional relationships with Third Party Administrators (TPAs), insurance companies, and government health bodies.
  • Ensure timely empanelment, renewals, and efficient management of cashless and reimbursement services.
  • Coordinate with billing, front office, and clinical departments for smooth handling of pre-authorizations, approvals, and claim settlements.

Qualifications & Experience

• MBA in Marketing, Communications, or related field.
• 12-15 years of experience in healthcare marketing, preferably in hospital services.
• Proven expertise in digital marketing, brand building, and public relations.
• Strong communication, analytical, and leadership skills.

Remuneration

As per industry standards

Why Join Us

At Sant Nirankari Health City, we offer a collaborative and supportive work environment where your contributions are valued and recognized. Join us in our mission to deliver exceptional healthcare services while upholding the highest standards of quality and patient care.