Sr. Manager/ AGM - Marketing

Max Healthcare; Lucknow; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

Max Healthcare is seeking a seasoned Marketing Leader in Lucknow to conceptualize and drive branding, ATL/BTL campaigns, digital marketing, and campaign management across multiple channels. You will collaborate with sales, digital teams, and events to deliver impactful activations and ROI-driven results.

With 10–15 years of experience in branding and healthcare marketing, you will mentor the team, manage PR, and ensure brand consistency while expanding community engagement and local market

Qualifications

• 10 to 15 years of experience handling Branding, ATL, BTL, Campaign, Digital Marketing.
• Healthcare is preferable.
• Graduate / Postgraduate

Responsibilities

• Conceptualization & execution of marketing campaigns including ATL and BTL including marketing strategy formulation, marketing mix, communication development, media planning, marketing activation, on ground activities, and other marketing innovations.
• Monitor and plan SEM and performance based campaigns.
• Conceptualizing and executing trade promotions and rolling out impactful campaigns in collaboration with sales team.
• Managing and planning events with managing the budget for advertising and promotional items and execution of all communications and media actions on all channels, including online and social media.
• Prepare annual marketing plan and ensure timely on ground execution as per the plan
• Budget Planning for Marketing Budget for the business
• Manage marketing spends as per the expense budget and measure and deliver ROI on activations done
• Analyze data & conduct regular consumer insight & research to understand market trends.
• Overseeing all branding material are displayed appropriately and availability of collaterals as per brand guidelines.
• Supporting Sales team for creatives and other branding requirements.
• Managing PR for local and upcountry Coverage.
• Managing video shoots and campaigns.
• Managing social media and digital marketing of the business to build customer preference
• Develop and implement programs to enhance engagement with local communities.
• Work with digital team for promotion of services on digital media. Ensure leads are closed and assist revenue conversion.
• Motivating & training the team, and, responsible for high team morale.

Skills

Branding

ATL

BTL

Digital Marketing

Campaign Management

Healthcare Marketing

Education

Graduate / Postgraduate

Job description

Roles and Responsibilities

• Conceptualization & execution of marketing campaigns including ATL and BTL including marketing strategy formulation, marketing mix, communication development, media planning, marketing activation, on ground activities, and other marketing innovations.
• Monitor and plan SEM and performance based campaigns.
• Conceptualizing and executing trade promotions and rolling out impactful campaigns in collaboration with sales team.
• Managing and planning events with managing the budget for advertising and promotional items and execution of all communications and media actions on all channels, including online and social media.
• Prepare annual marketing plan and ensure timely on ground execution as per the plan
• Budget Planning for Marketing Budget for the business
• Manage marketing spends as per the expense budget and measure and deliver ROI on activations done
• Analyze data & conduct regular consumer insight & research to understand market trends.
• Overseeing all branding material are displayed appropriately and availability of collaterals as per brand guidelines.
• Supporting Sales team for creatives and other branding requirements.
• Managing PR for local and upcountry Coverage.
• Managing video shoots and campaigns.
• Managing social media and digital marketing of the business to build customer preference
• Develop and implement programs to enhance engagement with local communities.
• Work with digital team for promotion of services on digital media. Ensure leads are closed and assist revenue conversion.
• Motivating & training the team, and, responsible for high team morale.

Experience & Qualifications

• 10 to 15 years of experience handling Branding, ATL, BTL, Campaign, Digital Marketing
• Healthcare is preferable
• Graduate / Postgraduate

Any Other Specification: