Sr. Executive- Website Merchandiser

Ferns N Petals; Delhi; On-site; INR 1,400,000 - 2,000,000; Full time

Job summary

Ferns N Petals is seeking a senior Merchandiser to lead homepage and microsite merchandising, coordinating with the design team for timely asset delivery and creating engaging customer journeys.

You will drive product sequencing across category and festive pages, leveraging AI tools to enhance productivity and conversion while monitoring key metrics and collaborating with cross-functional teams.

Qualifications

• 13 years of experience in Ecommerce, D2C, Quick Commerce, Marketplace, Digital Marketing or related domains.
• Familiarity with AI productivity tools (ChatGPT, Gemini, Claude) preferred.
• High ownership mindset with strong execution capabilities.
• Excellent communication and analytical skills with Excel knowledge.
• Creative mindset for innovative merchandising approaches.

Responsibilities

• Own execution of Homepage and Microsite merchandising plans and assets.
• Coordinate homepage creatives with design team to ensure timely delivery.
• Drive product sequencing and curation across category and festive pages to improve CX and conversion.
• Grow conversion rates by sequencing, tagging and personalisation across pages.
• Support A/B testing, cohort analysis, and merchandising experiments.
• Leverage AI tools to improve productivity, merchandising quality and execution.
• Tag products accurately across occasions, recipients, personas, and categories.
• Ensure visibility of new product launches across relevant journeys.
• Monitor page performance via dashboards; track CR, CTR, PLP-to-PDP, Revenue, ATV.
• Execute cross-merchandising initiatives including filters, badges and recommendations.

Skills

Ecommerce merchandising

AI tools familiarity

Stakeholder management

Excel (Pivot, XLOOKUP)

Creative merchandising

Job description

Role & responsibilities

• Own execution of Homepage and Microsite merchandising plans, ensuring timely and accurate implementation of assets, banners, icons, rows, and special features.
• Drive homepage creatives coordination with the design team, ensuring all creatives are delivered as per plan. Be the guardian for homepage creative excellence
• Drive product sequencing and curation across category pages, festive pages, gifting occasions, and international pages to improve customer experience and conversion.
• Drive the Growth in CR% (conversion rates) of the pages by curating the pages, Sequencing the pages based on Relevancy, Tagging, Product Type, Occasion, Recipient and/ or Personas - through FNPs in-house merchandising platform
• Support A/B testing, customer cohort analysis, and merchandising experiments to improve business performance.
• Leverage AI tools and internal platforms to improve productivity, merchandising quality, and execution efficiency.
• Tag products accurately across occasions, recipients, personas, and product categories to ensure relevant product discovery.
• Ensure new product launches receive appropriate visibility across relevant pages and customer journeys.
• Monitor page performance through dashboards and regularly track key metrics such as Conversion Rate (CR), CTR, PLP-to-PDP ratio, Revenue, and ATV.
• Execute cross-merchandising initiatives including filters, badges, icons, recommendation modules, and other discovery features.

Preferred candidate profile

• 13 years of experience in Ecommerce, D2C, Quick Commerce, Marketplace, Digital Marketing, Category Management, Merchandising, or similar domains.
• Familiarity with AI suite: ChatGPT, Gemini, Claude, or similar productivity tools is preferred.
• High ownership mindset with strong execution capabilities.
• Good communication and stakeholder management skills.
• Strong analytical skills with good working knowledge of MS Excel (Pivot Tables, XLOOKUP/VLOOKUP, SUMIFS, basic data analysis).
• Creative mindset with a passion for exploring innovative merchandising approaches to differentiate the brand and attract new customers
• Attention to detail, curiosity, and willingness to experiment with new ideas.
• Ability to learn quickly, adapt to changing priorities, and work in a fast-paced environment.